{
    "componentChunkName": "component---src-templates-article-insight-tsx",
    "path": "/insight/5013",
    "result": {"data":{"site":{"siteMetadata":{"siteUrl":"https://jp.refcome.com"}},"article":{"structuredBody":null,"structuredIntroduction":null,"contentModelVersion":"legacy-markdown","body":{"id":"745c3e97-eecd-5f80-b00c-edf6f1649e68","childMarkdownRemark":{"id":"a0ed908e-e56d-5a95-862c-68aa1e56f7a3","htmlAst":{"type":"root","children":[{"type":"element","tagName":"h2","properties":{},"children":[{"type":"text","value":"タレントアクイジションの正体と本質的価値"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"タレントアクイジション（Talent Acquisition）とは、直訳すれば「タレント（才能・優秀な人材）」の「アクイジション（獲得）」を指す言葉です。しかし、ビジネスの現場においてこの言葉が持つ意味は、単なる「採用活動」の言い換えではありません。その本質は、「企業の経営戦略・事業戦略を達成するために必要な人材を、中長期的な視点で戦略的に獲得し続ける能動的な活動」にあります。"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"多くの日本企業が長年行ってきた「リクルーティング（Recruiting）」が、欠員補充を目的とした短期的・受動的な活動であるのに対し、タレントアクイジションは「未来の事業成長」を起点とした長期的・能動的な投資活動です。「空いたポストを埋める」のではなく、「会社を成長させるために必要な人材を市場から発掘し、口説き落とし、自社のファンにする」という、マーケティングや営業に近い思考が求められます。"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{},"children":[{"type":"text","value":"従来の「リクルーティング」と「タレントアクイジション」の決定的違い"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"「リクルーティング」と「タレントアクイジション」を混同していると、施策のピントがずれ、成果に結びつきません。両者の違いを明確に理解することが、採用変革の第一歩です。"}]},{"type":"text","value":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n"},{"type":"element","tagName":"table","properties":{},"children":[{"type":"element","tagName":"thead","properties":{},"children":[{"type":"element","tagName":"tr","properties":{},"children":[{"type":"element","tagName":"th","properties":{"align":"center"},"children":[]},{"type":"element","tagName":"th","properties":{"align":"center"},"children":[{"type":"text","value":"リクルーティング（従来型採用）"}]},{"type":"element","tagName":"th","properties":{"align":"center"},"children":[{"type":"text","value":"タレントアクイジション（戦略的獲得）"}]}]}]},{"type":"element","tagName":"tbody","properties":{},"children":[{"type":"element","tagName":"tr","properties":{},"children":[{"type":"element","tagName":"td","properties":{"align":"center"},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"目的"}]}]},{"type":"element","tagName":"td","properties":{"align":"center"},"children":[{"type":"text","value":"欠員の補充、急な増員対応"}]},{"type":"element","tagName":"td","properties":{"align":"center"},"children":[{"type":"text","value":"経営戦略・事業計画の実現、組織力強化"}]}]},{"type":"element","tagName":"tr","properties":{},"children":[{"type":"element","tagName":"td","properties":{"align":"center"},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"時間軸"}]}]},{"type":"element","tagName":"td","properties":{"align":"center"},"children":[{"type":"text","value":"短期的（ポジションが埋まれば終了）"}]},{"type":"element","tagName":"td","properties":{"align":"center"},"children":[{"type":"text","value":"中長期的（継続的な関係構築・プール）"}]}]},{"type":"element","tagName":"tr","properties":{},"children":[{"type":"element","tagName":"td","properties":{"align":"center"},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"姿勢"}]}]},{"type":"element","tagName":"td","properties":{"align":"center"},"children":[{"type":"text","value":"受動的（求人を出して応募を待つ）"}]},{"type":"element","tagName":"td","properties":{"align":"center"},"children":[{"type":"text","value":"能動的（ターゲットを特定し獲りに行く）"}]}]},{"type":"element","tagName":"tr","properties":{},"children":[{"type":"element","tagName":"td","properties":{"align":"center"},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"対象層"}]}]},{"type":"element","tagName":"td","properties":{"align":"center"},"children":[{"type":"text","value":"転職顕在層（今すぐ転職したい上位10%）"}]},{"type":"element","tagName":"td","properties":{"align":"center"},"children":[{"type":"text","value":"転職潜在層を含む全候補者（市場の90%）"}]}]},{"type":"element","tagName":"tr","properties":{},"children":[{"type":"element","tagName":"td","properties":{"align":"center"},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"関与者"}]}]},{"type":"element","tagName":"td","properties":{"align":"center"},"children":[{"type":"text","value":"人事部門が主導（採用担当の業務）"}]},{"type":"element","tagName":"td","properties":{"align":"center"},"children":[{"type":"text","value":"経営陣・現場社員・全社（全員採用）"}]}]},{"type":"element","tagName":"tr","properties":{},"children":[{"type":"element","tagName":"td","properties":{"align":"center"},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"主要手法"}]}]},{"type":"element","tagName":"td","properties":{"align":"center"},"children":[{"type":"text","value":"求人広告、人材紹介エージェント"}]},{"type":"element","tagName":"td","properties":{"align":"center"},"children":[{"type":"text","value":"リファラル、タレントプール、SNS、ダイレクト"}]}]},{"type":"element","tagName":"tr","properties":{},"children":[{"type":"element","tagName":"td","properties":{"align":"center"},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"データ"}]}]},{"type":"element","tagName":"td","properties":{"align":"center"},"children":[{"type":"text","value":"採用決定後にリセットされる"}]},{"type":"element","tagName":"td","properties":{"align":"center"},"children":[{"type":"text","value":"資産として蓄積し、再利用する"}]}]}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"従来の採用は、退職者が出た時点でスタートし、採用決定とともにプロセスが終了する「点の活動」でした。対してタレントアクイジションは、採用ニーズが発生する前から候補者との接点を持ち（リードジェネレーション）、関係を温め（リードナーチャリング）、最適なタイミングで採用し（クロージング）、入社後の定着（オンボーディング）までを一気通貫で管理する「線の活動」です。候補者を「使い捨ての応募者」ではなく、中長期的な「資産（アセット）」として捉える点が最大の特徴です。"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{},"children":[{"type":"text","value":"なぜ今、日本企業にタレントアクイジションが不可欠なのか"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"欧米のグローバル企業では標準的な概念であるタレントアクイジションが、なぜ今、日本企業で急速に注目を集めているのでしょうか。その背景には、従来の手法を無力化する3つの構造的な市場変化が存在します。"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h4","properties":{},"children":[{"type":"text","value":"1. 労働人口の減少と「採用氷河期」の到来"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"少子高齢化に伴い、日本の生産年齢人口は減少の一途をたどっています。一方で、企業のDX（デジタルトランスフォーメーション）推進や新規事業開発への意欲は高く、優秀な人材への需要は供給を遥かに上回っています。有効求人倍率の高止まりが示す通り、現在は完全な「売り手市場」です。「求人広告を出せば人が来る」という時代は終わりを告げました。待っているだけでは応募が来ない現実が、企業に能動的なアプローチ（攻めの採用）への転換を迫っています。"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h4","properties":{},"children":[{"type":"text","value":"2. 「転職潜在層」へのアプローチの必要性"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"優秀な人材ほど、現職で活躍しており、転職サイトに登録していない傾向があります。転職市場に現れる「今すぐ転職したい人（顕在層）」は、労働市場全体のわずか10%程度に過ぎません。残りの90%は、良い話があれば聞きたいが積極的には動いていない「転職潜在層」です。リクルーティングの手法では、この狭い10%の顕在層を数多くの競合他社と奪い合うことになります。競合を出し抜くためには、まだ転職市場に出ていない90%の潜在層に対し、タレントプールやリファラル採用を通じて早期に接触し、自社のファンにしておく必要があります。"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h4","properties":{},"children":[{"type":"text","value":"3. 事業環境の激変とスキルの陳腐化"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"VUCA（変動性・不確実性・複雑性・曖昧性）と呼ばれる現代において、事業環境は猛スピードで変化します。今日必要なスキルが、3年後には不要になっていることも珍しくありません。「欠員が出たから同じスペックの人を補充する」という思考では、事業の進化に対応できません。「3年後の事業目標を達成するためには、どのようなスキルセットを持つ人材が必要か」を経営戦略から逆算し、その人材が市場のどこにいるかを特定してアプローチする戦略性が不可欠です。"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"人材獲得競争を勝ち抜くためには、採用を「人事の事務作業」から「経営の最重要戦略」へと昇華させる必要があります。"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{},"children":[{"type":"text","value":"タレントアクイジション導入がもたらす3つの経営的メリット"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"タレントアクイジションへの転換は、単に「応募数が増える」というレベルの効果にとどまりません。組織の質的向上と経営効率の改善に直結する、3つの本質的なメリットをもたらします。"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{},"children":[{"type":"text","value":"1. 採用ミスマッチの解消とエンゲージメント向上"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"タレントアクイジションでは、候補者と中長期的なコミュニケーションをとることを前提とします。時間をかけて企業のビジョン、ミッション、カルチャー、そして具体的な業務の厳しさまでを深く伝えていきます。候補者も、表面的な条件だけでなく、企業の価値観や「ありのままの姿」を理解した上で入社を決意できます。この「納得感」のある意思決定は、入社後のリアリティショック（期待と現実のギャップ）を最小限に抑えます。結果として、早期離職が減少し、理念に共感したエンゲージメントの高い組織が形成されます。"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{},"children":[{"type":"text","value":"2. 採用コストの劇的な最適化（資産化効果）"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"一見すると、タレントアクイジションは手間と時間がかかり、コスト増になるように思えるかもしれません。しかし、長期的視点で見れば、採用コストは劇的に下がります。その理由は「脱・エージェント依存」と「資産の活用」にあります。従来のリクルーティングでは、採用のたびに高額な紹介手数料（年収の30〜35%）を支払う人材紹介エージェントや、掲載費がかかる求人媒体を利用し続ける必要がありました。一方、タレントアクイジションでは、自社で構築したタレントプールやリファラル（社員紹介）といった「自社独自のチャネル」からの採用比率を高めます。一度プールした人材データは、何度でもアプローチ可能な「資産」となるため、採用すればするほど一人当たりの採用単価は下がっていきます。"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{},"children":[{"type":"text","value":"3. 経営スピードの加速と事業成長の実現"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"必要な人材をタイムリーに獲得できるかどうかは、事業の成長スピードを左右します。「新規事業を立ち上げたいが、責任者が採用できずに半年遅れた」という機会損失は、経営にとって致命的です。タレントアクイジションを実践し、常日頃から優秀な人材と接点を持ち、タレントプールを温めておくことで、事業フェーズに合わせた迅速な人材配置が可能になります。「人がいないからできない」という経営のボトルネックを解消し、攻めの経営を実現するための土台となります。"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{},"children":[{"type":"text","value":"タレントアクイジションを成功させる5つの実践手法"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"概念論だけでなく、具体的にどのような手法を用いてタレントアクイジションを実行すべきか。ここでは、特に効果の高い5つの手法を解説します。これらは単独で行うものではなく、組み合わせて「採用エコシステム」を構築することが重要です。"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{},"children":[{"type":"text","value":"1. タレントプール（データベース・リクルーティング）"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"タレントプールとは、過去の応募者、内定辞退者、社員の知人、イベント参加者などの情報をデータベース化し、中長期的に関係を維持する仕組みです。従来の採用では「不採用」や「辞退」となった瞬間に破棄されていた情報を、将来の採用候補者（リード）として蓄積します。"}]},{"type":"text","value":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n"},{"type":"element","tagName":"table","properties":{},"children":[{"type":"element","tagName":"thead","properties":{},"children":[{"type":"element","tagName":"tr","properties":{},"children":[{"type":"element","tagName":"th","properties":{"align":"left"},"children":[{"type":"text","value":"具体的なアクション"}]},{"type":"element","tagName":"th","properties":{"align":"left"},"children":[]}]}]},{"type":"element","tagName":"tbody","properties":{},"children":[{"type":"element","tagName":"tr","properties":{},"children":[{"type":"element","tagName":"td","properties":{"align":"left"},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"データの資産化"}]}]},{"type":"element","tagName":"td","properties":{"align":"left"},"children":[{"type":"text","value":"過去の最終面接で惜しくも不採用になった人や、条件面で折り合わなかった人のデータをATS（採用管理システム）等で管理する。"}]}]},{"type":"element","tagName":"tr","properties":{},"children":[{"type":"element","tagName":"td","properties":{"align":"left"},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"定期的な接触"}]}]},{"type":"element","tagName":"td","properties":{"align":"left"},"children":[{"type":"text","value":"半年に一度の近況伺いメールや、自社のニュースレター、技術ブログの更新情報を送付し、マインドシェア（記憶の占有率）を維持する。"}]}]},{"type":"element","tagName":"tr","properties":{},"children":[{"type":"element","tagName":"td","properties":{"align":"left"},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"タイミングの捕捉"}]}]},{"type":"element","tagName":"td","properties":{"align":"left"},"children":[{"type":"text","value":"候補者の転職意欲が高まったタイミングや、自社に新たなポストができたタイミングでスカウトを送る。"}]}]}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"タレントプールは、一朝一夕にはできませんが、積み上げれば積み上げるほど強力な武器になります。"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"参照："},{"type":"element","tagName":"a","properties":{"href":"https://jp.refcome.com/insight/referral/3422/"},"children":[{"type":"text","value":"リファラル採用の新手法「タレントプール」の活用ポイント"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{},"children":[{"type":"text","value":"2. リファラル採用（社員紹介）"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"リファラル採用は、自社の社員に知人や友人を紹介してもらう手法です。タレントアクイジションにおいて、最も信頼性が高く、マッチング精度が高いチャネルです。社員は自社のカルチャーと候補者の人柄・スキルの両方を理解しているため、ミスマッチが起こりにくいのが特徴です。"}]},{"type":"text","value":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n"},{"type":"element","tagName":"table","properties":{},"children":[{"type":"element","tagName":"thead","properties":{},"children":[{"type":"element","tagName":"tr","properties":{},"children":[{"type":"element","tagName":"th","properties":{"align":"left"},"children":[{"type":"text","value":"リファラル採用のメリット"}]},{"type":"element","tagName":"th","properties":{"align":"left"},"children":[]}]}]},{"type":"element","tagName":"tbody","properties":{},"children":[{"type":"element","tagName":"tr","properties":{},"children":[{"type":"element","tagName":"td","properties":{"align":"left"},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"高マッチング率"}]}]},{"type":"element","tagName":"td","properties":{"align":"left"},"children":[{"type":"text","value":"社員がフィルタリングするため、カルチャーフィットする確率が高い。"}]}]},{"type":"element","tagName":"tr","properties":{},"children":[{"type":"element","tagName":"td","properties":{"align":"left"},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"潜在層へのリーチ"}]}]},{"type":"element","tagName":"td","properties":{"align":"left"},"children":[{"type":"text","value":"転職市場に出ていない優秀な人材に、信頼関係を通じてアプローチできる。"}]}]},{"type":"element","tagName":"tr","properties":{},"children":[{"type":"element","tagName":"td","properties":{"align":"left"},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"採用コスト削減"}]}]},{"type":"element","tagName":"td","properties":{"align":"left"},"children":[{"type":"text","value":"外部への紹介手数料が不要（インセンティブ費用のみで済む場合が多い）。"}]}]},{"type":"element","tagName":"tr","properties":{},"children":[{"type":"element","tagName":"td","properties":{"align":"left"},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"定着率の向上"}]}]},{"type":"element","tagName":"td","properties":{"align":"left"},"children":[{"type":"text","value":"知人がいる安心感と事前の情報共有により、入社後の定着率が高い。"}]}]}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"リファラル採用は、単なる「紹介」ではなく、社員自身が自社の魅力を再確認する「インナーブランディング」の効果も持ち合わせています。"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"参照："},{"type":"element","tagName":"a","properties":{"href":"https://jp.refcome.com/insight/referral/3362/"},"children":[{"type":"text","value":"リファラル採用とは？基本的な仕組みからメリット・デメリット、事例までを解説"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{},"children":[{"type":"text","value":"3. 採用広報・採用マーケティング（オウンドメディア・SNS）"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"「選ばれる企業」になるためには、自社の魅力や価値観を明確にし、コンテンツとして発信し続ける必要があります。求人票の「給与・待遇」情報だけでは、優秀な人材の心は動きません。"}]},{"type":"text","value":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n"},{"type":"element","tagName":"table","properties":{},"children":[{"type":"element","tagName":"thead","properties":{},"children":[{"type":"element","tagName":"tr","properties":{},"children":[{"type":"element","tagName":"th","properties":{"align":"left"},"children":[{"type":"text","value":"効果的なコンテンツ発信"}]},{"type":"element","tagName":"th","properties":{"align":"left"},"children":[]}]}]},{"type":"element","tagName":"tbody","properties":{},"children":[{"type":"element","tagName":"tr","properties":{},"children":[{"type":"element","tagName":"td","properties":{"align":"left"},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"オウンドメディアの活用"}]}]},{"type":"element","tagName":"td","properties":{"align":"left"},"children":[{"type":"text","value":"社員インタビュー、プロジェクトの裏話、失敗談などを通じて、会社の「リアル」を伝える。"}]}]},{"type":"element","tagName":"tr","properties":{},"children":[{"type":"element","tagName":"td","properties":{"align":"left"},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"SNSでの日常発信"}]}]},{"type":"element","tagName":"td","properties":{"align":"left"},"children":[{"type":"text","value":"X（旧Twitter）やLinkedIn、Facebookを活用し、経営者や社員が日常的に発信することで、企業の「体温」を伝える。"}]}]},{"type":"element","tagName":"tr","properties":{},"children":[{"type":"element","tagName":"td","properties":{"align":"left"},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"ありのままの情報開示"}]}]},{"type":"element","tagName":"td","properties":{"align":"left"},"children":[{"type":"text","value":"良いことだけでなく、課題や困難な点も正直に伝えることで、信頼を獲得し、課題解決意欲のある人材を惹きつける。"}]}]}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{},"children":[{"type":"text","value":"4. ソーシャルリクルーティング（ダイレクトソーシング）"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"SNS（LinkedIn、Facebook、X、Wantedlyなど）を活用して、企業が直接候補者にアプローチする手法です。エージェントを介さず、候補者のプロフィールや発信内容を見て「この人と働きたい」と思った相手にダイレクトメッセージを送ります。特にエンジニアやクリエイター、マーケターなどの専門職採用において有効です。「スカウトメール」を一斉配信するのではなく、個人の経歴や発信内容に触れた「あなただけのラブレター」を送ることが成功の鍵です。"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{},"children":[{"type":"text","value":"5. アルムナイ採用（カムバック採用）"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"一度自社を退職した社員（アルムナイ）を再雇用する手法です。かつては「退職者＝裏切り者」と見なす風潮がありましたが、現在は「社外で経験を積み、パワーアップして戻ってきてくれる即戦力」として歓迎する企業が増えています。アルムナイは自社の業務フローやカルチャーを熟知しているため、オンボーディングのコストがほぼゼロで済みます。退職時に「いつでも戻ってきてほしい」と伝え、退職後もアルムナイネットワークで繋がり続けることが重要です。"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{},"children":[{"type":"text","value":"タレントアクイジション導入・実践の4ステップ"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"概念や手法を理解しても、実行に移せなければ意味がありません。ここでは、タレントアクイジションを組織に導入し、成果を出すための具体的な4ステップを解説します。"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{},"children":[{"type":"text","value":"STEP 1：経営戦略に基づいた人材要件定義（ペルソナ策定）"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"すべては「誰を獲るべきか」の定義から始まります。現場から上がってくる「人が足りない」という要望をそのまま鵜呑みにするのではなく、人事責任者が経営戦略を読み解き、逆算する必要があります。"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"ol","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"未来予測"}]},{"type":"text","value":"（3年後の事業目標は何か？その時、どのような組織図になっているべきか？）"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"要件定義"}]},{"type":"text","value":"（その組織に必要なスキル、経験、そしてマインドセットは何か？）"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"ペルソナ策定"}]},{"type":"text","value":"（その人材は現在どのような企業にいて、何を考え、どのようなメディアを見ているか？具体的な人物像まで落とし込む）"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"このフェーズで要件を曖昧にすると、その後のプロセスすべてが無駄になります。徹底的に解像度を高めましょう。"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{},"children":[{"type":"text","value":"STEP 2：タレントプールの基盤構築と蓄積"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"ターゲットとなる人材情報を蓄積・管理するための「箱（データベース）」を用意します。Excelやスプレッドシートでの管理は、データ量が増えると破綻し、セキュリティリスクも高まるため推奨しません。タレントマネジメントシステムや、タレントプール機能を持つATSの導入を検討してください。"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h4","properties":{},"children":[{"type":"text","value":"蓄積すべきデータ"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"ul","properties":{},"children":[{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"基本情報"}]},{"type":"text","value":"（氏名、連絡先、経歴）"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"接触履歴"}]},{"type":"text","value":"（いつ、誰が、どんな話をしたか）"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"ステータス"}]},{"type":"text","value":"（興味あり、情報収集中、選考中、辞退、タレントプール）"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"li","properties":{},"children":[{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"ネクストアクション"}]},{"type":"text","value":"（いつ再連絡するか）"}]},{"type":"text","value":"\n"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{},"children":[{"type":"text","value":"STEP 3：候補者との関係構築（リードナーチャリング）"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"プールされた候補者に対し、適切なタイミングと内容でコミュニケーションを取り続けます（ナーチャリング）。重要なのは、相手のフェーズに合わせた情報の出し分けです。"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h4","properties":{},"children":[{"type":"text","value":"認知・興味段階"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"業界のトレンド情報、社員の登壇レポート、キャリアイベントの案内など、相手にとってメリットのある情報を提供する（GIVEの精神）。"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h4","properties":{},"children":[{"type":"text","value":"比較・検討段階"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"カジュアル面談への招待、具体的なプロジェクト事例の紹介、社員との座談会など、自社で働くイメージを持ってもらうための機会を提供する。"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"一方的な「応募してください」という売り込みは嫌われます。「あなたのキャリアにとって有益なパートナーである」という立ち位置を確立しましょう。"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"リファラル採用ツールを使えば、社員の協力によるナーチャリングも効率化できます。"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{},"children":[{"type":"text","value":"STEP 4：選考・採用・オンボーディング"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"関係性が温まり、候補者の意欲が高まったタイミングで、正式な選考へ誘導します。ここでの面接は「見極める場」ではなく、「互いのマッチングを確認し、意向を上げる場」として機能させるべきです。そして、内定承諾はゴールではありません。入社後に早期に活躍してもらうための「オンボーディング」までが、タレントアクイジションの範囲です。入社前の期待値と入社後の現実にズレがないよう、丁寧なすり合わせとサポートを行います。"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"参照："},{"type":"element","tagName":"a","properties":{"href":"https://jp.refcome.com/insight/engagement/2003/"},"children":[{"type":"text","value":"オンボーディングとは？意味・ビジネスでの導入事例・メリットを紹介"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{},"children":[{"type":"text","value":"導入成功の鍵を握るポイントと注意点"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"タレントアクイジションは強力な戦略ですが、従来の採用とは文化が異なるため、導入には壁も存在します。失敗を防ぐために意識すべきポイントをまとめました。"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{},"children":[{"type":"text","value":"中長期的なKPIを設定する"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"タレントアクイジションは「農耕型」の活動であり、種を撒いてから収穫まで時間がかかります。導入直後に「今月の採用数は？」と短期的な成果ばかりを追求すると、現場は疲弊し、「やっぱり求人広告の方が早い」と元の手法に戻ってしまいます。「タレントプールの登録数」「候補者との接触回数」「プールからの選考移行率」など、プロセスや資産の蓄積を評価するKPIを設定し、中長期的な視点で評価する体制を整えましょう。"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{},"children":[{"type":"text","value":"全社を巻き込む「スクラム採用」の文化醸成"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"リファラル採用やSNS発信は、人事部門だけでは完結しません。現場のエンジニア、セールス、マーケターなど、全社員を巻き込んだ「全員採用（スクラム採用）」の体制が必要です。そのためには、「採用は人事の仕事」という意識を払拭し、「一緒に働く仲間は自分たちで探す」という文化を作らなければなりません。経営陣がコミットし、採用活動に協力的な社員を評価・称賛する仕組みを作ることが重要です。"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"全社的なリファラル文化を定着させるための制度設計の秘訣については、こちらの記事をご参照ください。"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"参照："},{"type":"element","tagName":"a","properties":{"href":"https://jp.refcome.com/insight/5011/"},"children":[{"type":"text","value":"リファラル採用制度の作り方｜失敗しない設計手順と運用ルールを徹底解説"}]}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{},"children":[{"type":"text","value":"ツールとテクノロジーの活用"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"タレントプールの管理や、候補者一人ひとりへのきめ細やかな連絡を手動で行うには限界があります。MA（マーケティングオートメーション）ツールや採用管理システム（ATS）、リファラル採用ツールなどのテクノロジーを積極的に活用し、オペレーションを自動化・効率化しましょう。人がやるべき「候補者との深い対話」に時間を割くために、テクノロジーへの投資は惜しむべきではありません。"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{},"children":[{"type":"text","value":"まとめ：タレントアクイジションで「選ばれる企業」へ"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"タレントアクイジションは、これからの時代を生き抜く企業の必須科目です。「良い会社を作れば、自然と人が集まる」という牧歌的な時代は終わりました。自社の魅力を言語化し、ターゲットとなる人材を特定し、能動的にアプローチして関係を築く。この一連のプロセスを経営戦略として実行できる企業だけが、優秀な人材を獲得し続けることができます。"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"まずは、自社の採用活動が「欠員補充のリクルーティング」になっていないか、見直すことから始めてください。そして、社員の声を活かしたリファラル採用や、過去の接点を資産化するタレントプールなど、できるところから「攻めの採用」へと舵を切りましょう。その一歩が、貴社の未来を大きく変えるはずです。"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h2","properties":{},"children":[{"type":"text","value":"タレントアクイジションの基盤構築なら「Refcome」"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"本記事で解説した「タレントプール」や「リファラル採用」を、スプレッドシートや手動運用で管理するには限界があります。"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"「Refcome」は、タレントアクイジションの実践に不可欠な "},{"type":"element","tagName":"strong","properties":{},"children":[{"type":"text","value":"「タレントプールの蓄積・管理」と「リファラル採用の活性化」"}]},{"type":"text","value":" を同時に実現するクラウドサービスです。"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{},"children":[{"type":"text","value":"タレントプール機能"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"過去の応募者や社員の友人を一元管理し、適切なタイミングで再アプローチ（ナーチャリング）が可能。"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{},"children":[{"type":"text","value":"リファラル採用支援"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"社員が簡単に紹介できる仕組みと、活動状況を可視化する分析機能を提供。"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"h3","properties":{},"children":[{"type":"text","value":"伴走型コンサルティング"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"制度設計から社内文化の醸成まで、専属コンサルタントが伴走支援。"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"「攻めの採用」への転換をご検討中の企業様は、ぜひお気軽にご相談ください。"}]}],"data":{"quirksMode":false}}}},"introduction":{"id":"c8fbb773-4087-5d19-8768-6dd8ba640304","childMarkdownRemark":{"id":"559edf7b-08d3-558c-b43e-93267786656f","htmlAst":{"type":"root","children":[{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"「求人を出しても応募が来ない」"},{"type":"element","tagName":"br","properties":{},"children":[]},{"type":"text","value":"\n「エージェント頼みの採用費が高すぎる」"},{"type":"element","tagName":"br","properties":{},"children":[]},{"type":"text","value":"\nもしあなたが今、このような壁に直面しているなら、それは手法の問題ではなく、スタンスの問題かもしれません。"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"優秀な人材が市場にいないのではなく、「待ちの姿勢」では出会えない時代になったのです。 今求められているのは、欠員補充のための「リクルーティング」から、事業成長のための「タレントアクイジション」への転換です。"}]},{"type":"text","value":"\n"},{"type":"element","tagName":"p","properties":{},"children":[{"type":"text","value":"本記事では、言葉の定義や従来型採用との決定的な違いといった基礎知識から、明日から実践できる5つの具体的な手法まで、採用を「経営戦略」へと昇華させるための全ノウハウを解説します。"}]}],"data":{"quirksMode":false}}}},"canonicalUrl":null,"cover":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.9047619047619047,"src":"//images.ctfassets.net/yohcqg3zmxe0/6xpXxPCZwYbZe1odzILYb0/44ecccfbe59519cf144b1b27e3c7023d/5013_cover.png?w=800&q=80","srcSet":"//images.ctfassets.net/yohcqg3zmxe0/6xpXxPCZwYbZe1odzILYb0/44ecccfbe59519cf144b1b27e3c7023d/5013_cover.png?w=200&h=105&q=80 200w,\n//images.ctfassets.net/yohcqg3zmxe0/6xpXxPCZwYbZe1odzILYb0/44ecccfbe59519cf144b1b27e3c7023d/5013_cover.png?w=400&h=210&q=80 400w,\n//images.ctfassets.net/yohcqg3zmxe0/6xpXxPCZwYbZe1odzILYb0/44ecccfbe59519cf144b1b27e3c7023d/5013_cover.png?w=800&h=420&q=80 800w,\n//images.ctfassets.net/yohcqg3zmxe0/6xpXxPCZwYbZe1odzILYb0/44ecccfbe59519cf144b1b27e3c7023d/5013_cover.png?w=1200&h=630&q=80 1200w","sizes":"(max-width: 800px) 100vw, 800px"},"fixed":{"src":"//images.ctfassets.net/yohcqg3zmxe0/6xpXxPCZwYbZe1odzILYb0/44ecccfbe59519cf144b1b27e3c7023d/5013_cover.png?w=1200&q=50"}},"contentful_id":"NeqlUKSyC7xGh8pyCmB5E","id":"3f23317a-1a19-5f73-ac41-0767688a58e3","title":"タレントアクイジションとは？攻めの採用へ転換する5つの手法","description":"タレントアクイジションとリクルーティングの違いとは？経営戦略としての採用を実現する5つの手法と導入ステップを徹底解説。優秀な人材を能動的に獲得する「攻めの採用」へ転換しましょう。","publishedAt":"2025-12-23T09:00+09:00","category":[{"contentful_id":"4ab7gMYoEKz56I6BZXwxPL","id":"f76cc0f6-25d1-5eed-983a-9c1fbb77d1c0","slug":"recruitment","name":"採用全般"}],"tag":[{"name":"採用マーケティング","slug":"recruitment_marketing"},{"name":"採用トレンド","slug":"hr_trends"},{"name":"転職潜在層・タレントプール","slug":"passive_talent_pool"},{"name":"用語解説","slug":"glossary"}],"author":{"company":"株式会社ウィルオブ・パートナー","description":{"description":"SansanでのCS組織立ち上げを経て、2014年に株式会社リフカム（現：株式会社ウィルオブ・パートナー）を設立。リファラル採用支援サービス「Refcome」を通じて数多くの企業の制度設計・風土改革を支援。現場を巻き込むノウハウに精通する。2018年Forbes「アジアを代表する30歳未満の30人」選出。2024年よりウィルオブグループにて企業の採用力強化をリードする。"},"facePhotograph":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/3EJbyTIcywxhqLsvwhv9G/bd480645cfa03976fd46ecc603dc1798/shimizu.png?w=300&q=80"}},"name":"清水 巧","position":"代表取締役社長"}},"recommendCases":{"edges":[{"node":{"id":"5fe8d142-bf95-51a2-bd88-5d8ae79c2c95","contentful_id":"5eSQdSCQulCzyMNSYgPoIT","title":"会社と人にとってWin-Winな縁をつくることが採用の重要な役割","date":"2024-03-19T09:00+09:00","tag":[{"slug":"manufacturing"},{"slug":"mid_career"}],"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/23esb3IkYCWskeHwOp3HzG/873519fd23958f25bd7b8829d13b48cd/DSCF0717.jpg?w=767&q=50","aspectRatio":1.3331553657234383}},"company":{"name":"オムロン株式会社"}}},{"node":{"id":"cae8df24-5ad9-57e2-8e77-f014bccfa3cc","contentful_id":"4oDH3961iSvtSbWCVxOnBT","title":"Refcomeが実現したSB C&S社の全社的リファラル採用","date":"2024-03-12T09:00+09:00","tag":[{"slug":"it_internet"},{"slug":"mid_career"},{"slug":"enterprise"},{"slug":"stakeholder_involvement"}],"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/4cEGFOlWcm99t68v0bSlQ8/a4fc6e794da63f60db978eafd34ba247/_DSC0284.jpg?w=767&q=50","aspectRatio":1.498224589436307}},"company":{"name":"SB C&S株式会社"}}},{"node":{"id":"e77dd0dc-94c3-5d68-9e2b-1705b21d4a82","contentful_id":"7CxCRYAHEOQoHUkHC3muRh","title":"成功の秘訣は「意識改革」、リファラル採用の圧倒的成果","date":"2024-03-12T09:00+09:00","tag":[{"slug":"restaurant"},{"slug":"part_time"}],"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/4r454R58eic08MLipqbb61/46dc11a9f756e82e60e69785e3f8843b/_DSC9968.jpg?w=767&q=50","aspectRatio":1.4983720425439548}},"company":{"name":"株式会社glob"}}},{"node":{"id":"b5d08d35-6ca6-5952-a0fc-3605b3fc961a","contentful_id":"6WkJwT5oM2DNAdWxVJiTL4","title":"一過性で終わらない、リファラル採用の再現性を作る","date":"2023-10-30T09:00+09:00","tag":[{"slug":"mid_career"},{"slug":"business_services"}],"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/5pGE7GrYasSiR75WSvz6Wx/84fc3518851277fecc8c44ab03230f92/image2.jpg?w=767&q=50","aspectRatio":1.4981711777615216}},"company":{"name":"ファインディ株式会社"}}},{"node":{"id":"328f90f4-90e9-53fd-b281-5ab2cfb7a799","contentful_id":"5fDA9K5Hib3xQ2TSzCPTy7","title":"リファラル採用を500%成長させた、Hajimariの採用の自分事化施策とは","date":"2023-06-06T09:00+09:00","tag":[{"slug":"mid_career"},{"slug":"business_services"}],"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/1uXLuHRy3j2TMwnlmPmnqX/fa37e8e7ec5b212f7a3b237e5a7404d4/image8.png?w=767&q=50","aspectRatio":1.5525040387722133}},"company":{"name":"株式会社Hajimari"}}},{"node":{"id":"3adbc88c-2fe4-5281-936b-feafa39fc53d","contentful_id":"56VkRdFknJFEWSmtUmcFjZ","title":"リフカム導入で採用費用を3000万削減。コロワイドが力をいれる正社員登用とは","date":"2022-05-13T00:00+09:00","tag":[{"slug":" regular employees"}],"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/5wGDPJa1mAQKb7Yh2eReu7/a2e8136a4e0228d4dbe9930e7971fb3d/_____________________Top.JPG?w=767&q=50","aspectRatio":1.3333333333333333}},"company":{"name":"株式会社コロワイド"}}},{"node":{"id":"8927156a-1032-5b24-a7a1-5cae55cfd590","contentful_id":"1lj3JPMO4VRlef5X8OrfX7","title":"リファラル採用の再始動を決めた採用部門チーム。社員紹介がうまれなかった本当の課題とは？","date":"2022-02-18T10:00+09:00","tag":[{"slug":"mid_career"}],"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/37JdlzTPNJAL3k6yKO5Fzm/c82ae2aa12ded8db9828de84b1936a8b/DSC08141-3__1_.jpg?w=767&q=50","aspectRatio":1.9047619047619047}},"company":{"name":"株式会社 豊田自動織機ITソリューションズ"}}},{"node":{"id":"1141d6ad-fe82-5bf2-aea6-b57453b6f7c1","contentful_id":"4b14G6HYbPApTAZT22orHR","title":"100年企業、荏原製作所が実践する新卒リファラル採用とは","date":"2022-02-18T00:00+09:00","tag":[{"slug":"manufacturing"},{"slug":"new_graduates"},{"slug":"enterprise"},{"slug":"referral_activation"}],"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/6d18hMljwiMED6sC1wyiyE/9e4dce418651ce746557c63a94eed969/DSC07458-2.jpg?w=767&q=50","aspectRatio":1.5003663003663004}},"company":{"name":"株式会社荏原製作所"}}},{"node":{"id":"cffab08d-ba8f-5761-9c39-b3d40ea1e983","contentful_id":"5swfIV0c3WWN9bW0wWGsEa","title":"リファラル採用の紹介プロセスを可視化し、簡易化することによって中途採用での成果を最大化","date":"2022-02-18T00:00+09:00","tag":[{"slug":"mid_career"},{"slug":"engineer"}],"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/6TTXRjN24COMFgqaFzRWR/f3b932d40bde5c6e43fa93df6c57467a/case_freee_image01-1024x684.jpg?w=767&q=50","aspectRatio":1.497584541062802}},"company":{"name":"freee株式会社"}}},{"node":{"id":"8dd45030-9f86-57df-92ea-e545b3933482","contentful_id":"Y4ledpm2Rqrdx9KFMT7Fx","title":"株式会社ヴィア・ホールディングス 経営者が語る外食産業で強化するべき仲間集めの方法とは","date":"2022-02-17T00:00+09:00","tag":[{"slug":"part_time"},{"slug":" regular employees"}],"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/2FSpaerElB4TBzs4AwKXeP/c869d98884b9d1e320b75177dc249a57/____________________________2022-02-03_17.00.06.png?w=767&q=50","aspectRatio":1.4975124378109452}},"company":{"name":"株式会社ヴィア・ホールディングス"}}},{"node":{"id":"a1147fac-38dd-5471-9d1e-854650ad9053","contentful_id":"12y6b5DdHVBmJX05mkUwZs","title":"リフカム導入で3000万円の採用コストを削減。LE.O.VEが取り組む「全員人事」とは","date":"2021-08-01T12:00+09:00","tag":[{"slug":"mid_career"}],"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/4IYxWYw6AgJDzZwd1Bovya/b1e6e11af51ab2dc019984c59c0cf18c/leove_tae.jpg?w=767&q=50","aspectRatio":1.9047619047619047}},"company":{"name":"LE.O.VE株式会社"}}},{"node":{"id":"80c4e53e-982e-57a1-b077-e9bc20db8be4","contentful_id":"10UGMe3raH7x8lUweGTzvP","title":"人との繋がりを大切にしている三井不動産リアルティの新卒リファラル成功の秘訣とは","date":"2021-03-25T00:00+09:00","tag":[{"slug":"new_graduates"},{"slug":"不動産コンサルティング"}],"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/6TR3kOahpGqetXyTJ5zJlb/6ca6b44792dbf58c41ef484b896a90f9/1200x630.png?w=767&q=50","aspectRatio":1.9047619047619047}},"company":{"name":"三井不動産リアルティ株式会社"}}},{"node":{"id":"f221dde5-eeab-5d5a-bad1-ed9a679038fa","contentful_id":"6lEFLJw9UEfhfpc8et0uU6","title":"「社員が働きがいを感じ、自信を持ってオススメできる組織作り」に取り組むバルテスの新卒リファラルとは","date":"2021-01-05T18:40+09:00","tag":[{"slug":"new_graduates"},{"slug":"engineer"},{"slug":"engagement"},{"slug":"it_internet"}],"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/1Kox0TIWPqoxFTdgrBgL2c/73b7c9ebd0509999af651f93c7ed5fa2/____________1_______.jpg?w=767&q=50","aspectRatio":1.9047619047619047}},"company":{"name":"バルテス株式会社"}}},{"node":{"id":"c345d331-2a8b-52ca-8ab7-9d9aec414c71","contentful_id":"2wjPYK5btDYxG0xE2v1w64","title":"転職潜在層へのアプローチを広げる薬王堂。リファラル採用を会社に浸透させる取り組みとは？","date":"2020-07-16T12:00+09:00","tag":[{"slug":"part_time"}],"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/6jVPOjU3EONpdEE0O7Yhq5/9656eb29c7dafc2574e5563696d7ee73/image__21_.png?w=767&q=50","aspectRatio":1.6103151862464182}},"company":{"name":"株式会社 薬王堂"}}},{"node":{"id":"69cc4492-96d8-58b2-b064-709dcbefa702","contentful_id":"2A0yRI4TfezCWWsQFNSUcX","title":"Refcomeアプリの活用で、採用拠点ごとのアプローチが可能に。潜在層に向けたリファラル採用とは","date":"2020-06-15T00:00+09:00","tag":[{"slug":"new_graduates"},{"slug":"it_internet"},{"slug":"new_graduates"},{"slug":"passive_talent_pool"},{"slug":"multi_site"}],"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/buLsSCULohqBC5uHbxIAF/cee0c55a20b2c3eba80b0d7279fb1e20/DSC08365.jpg?w=767&q=50","aspectRatio":1.5003663003663004}},"company":{"name":"プログレス・テクノロジーズ株式会社"}}},{"node":{"id":"7e4f52bb-21c5-59a0-94d6-f4c4f60ba17b","contentful_id":"7AoBZNbN0GIQbHyXWk3u6i","title":"入社一週間でリファラル担当に―200名以上の応募者を集めた方法とは？","date":"2019-03-26T09:00+09:00","tag":[{"slug":"mid_career"},{"slug":"it_internet"}],"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/4iiu6ISez8bnEcgkQkjuy4/61e1844e5a53a764ae857621b21793f5/eimage1.png?w=767&q=50","aspectRatio":1.9039634146341464}},"company":{"name":"株式会社サイバーエージェント "}}},{"node":{"id":"303a50e1-3d41-5fea-80a2-f42f29578f38","contentful_id":"Ro87GjBEVNV2t1A42VSLe","title":"Refcomeで人事も社員もリファラル採用がカンタンに。リファラル経由の採用の大幅増加と同時に離職率低下・採用コスト削減も実現","date":"2018-07-23T00:00+09:00","tag":[{"slug":"restaurant"},{"slug":"mid_career"},{"slug":"cost_reduction"},{"slug":"retention"},{"slug":"referral_barrier"}],"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/1aJEMSfvC3u0MuRg3KPLjm/47a669d808a1877bda0964155994329e/case_kushikatsu-tanaka_image01-1024x684.jpg?w=767&q=50","aspectRatio":1.497584541062802}},"company":{"name":"株式会社串カツ田中ホールディングス"}}},{"node":{"id":"2614805d-cfcd-5a15-8fdc-016c7edf9f3f","contentful_id":"hMAZCPWhnKoakOSWIXAar","title":"リファラル採用で「社内コミュニケーションの活性化」を通じて応募数不足を解決したRefcomeの活用法とは","date":"2018-07-20T00:00+09:00","tag":[{"slug":"call_center"},{"slug":"dispatch"},{"slug":"part_time"}],"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/TFQelLPnpiTxMEqFz5o9J/e464520cda39551a63174f78496926a0/case_saintmedia_image01-1024x683.png?w=767&q=50","aspectRatio":1.4993954050785974}},"company":{"name":"株式会社セントメディア"}}},{"node":{"id":"9ef4ae08-23ef-522a-b857-cd6a4bcdfbd2","contentful_id":"5Jye68CqySDG6ixKubat8T","title":"Refcomeはリファラル採用での友人に自社を紹介する際のハードルを全て解決するサービス","date":"2018-06-13T00:00+09:00","tag":[{"slug":"engineer"},{"slug":"mid_career"},{"slug":"it_internet"},{"slug":"referral_barrier"}],"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/7AvXH1R8DXb1r2vJy4Lbok/a2eb0cecabdf73a5c765163ae432c927/case_wonder-planet_image01-1024x682.png?w=767&q=50","aspectRatio":1.5012106537530265}},"company":{"name":"ワンダープラネット株式会社"}}},{"node":{"id":"efdfadfc-1878-5650-be71-a97ac939cfe0","contentful_id":"vyOdzRf05mmPsjcUis5hP","title":"リファラル採用で”離職率・派遣登録率・採用コスト”を改善した秘訣とは","date":"2018-06-12T00:00+09:00","tag":[{"slug":"attendant"},{"slug":"dispatch"},{"slug":"hr_services"},{"slug":"cost_reduction"},{"slug":"retention"}],"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/5inRFAW7EOW0UluCJszRr9/b282af9248de20b19861b23f62ffc3ee/case_dimples_image01.png?w=767&q=50","aspectRatio":1.845444059976932}},"company":{"name":"株式会社ディンプル"}}},{"node":{"id":"f21e94c5-1b0a-5a01-9e47-0f4b4a3a113f","contentful_id":"4uiHX8J0fZASme6cAyPhgK","title":"中途採用のリファラル採用を導入し、成果を可視化することで文化醸成を実現","date":"2018-06-12T00:00+09:00","tag":[{"slug":"engineer"},{"slug":"mid_career"}],"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/4863mLVLrbTlxYV6WbdoX6/f06165f9d2dcab3368ce2e6fd4edee09/case_crooz_image01-1024x683.png?w=767&q=50","aspectRatio":1.4993954050785974}},"company":{"name":"CROOZ株式会社"}}}]},"recommendSeminars":{"edges":[{"node":{"id":"6e42616a-dde3-5368-8b71-d8a507800bcc","contentful_id":"6EiTETn4WojCNCVGH5HEGQ","title":"リファラル採用を定着させる7つの法則・実践編～ウィルグループ元人事本部長×大手企業担当コンサルが解説～","date":"2026-08-20T12:00+09:00","endedAt":"2026-08-20T13:00+09:00","secondDate":null,"secondEndedAt":null,"thirdDate":null,"thirdEndedAt":null,"receptionStatus":true,"hasArchive":false,"tag":[{"slug":"enterprise"},{"slug":"program_design"},{"slug":"basics"},{"slug":"stakeholder_involvement"}],"eventCategory":{"slug":"seminar"},"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/1p97X2U2sM5ORRjdVj8Izz/48edca130173635971d9bddaaef249ac/sns_260820_nkjm_tbs.jpg?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"0406e693-f0d0-54a9-aea8-2ff28a015e5e","contentful_id":"1KJiZlGGqo5eWZn8fO3Rkh","title":"リファラル採用比率30％超！「焼肉きんぐ」glob社に学ぶ、多店舗を巻き込む採用の仕組みづくり｜リファラル成功企業に聞く#04","date":"2026-08-06T12:00+09:00","endedAt":"2026-08-06T13:00+09:00","secondDate":null,"secondEndedAt":null,"thirdDate":null,"thirdEndedAt":null,"receptionStatus":true,"hasArchive":false,"tag":[{"slug":"restaurant"},{"slug":"part_time"},{"slug":"multi_site"},{"slug":"customer_speaker"}],"eventCategory":{"slug":"seminar"},"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/yxxRMYFRRwNL4WEsSH7ch/b976d7b6ebce3f3ead5cafb0bd60cf04/sns_260806_glob.jpg?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"7eb83b9f-b603-58b1-b017-53603e36cd1e","contentful_id":"70EHeyT9bV8DT024dKrfE8","title":"内定承諾率100%！1,000名組織ボールド社の実例に学ぶ、リファラル採用ブーストの極意｜リファラル成功企業に聞く#03","date":"2026-07-22T12:00+09:00","endedAt":"2026-07-22T13:00+09:00","secondDate":null,"secondEndedAt":null,"thirdDate":null,"thirdEndedAt":null,"receptionStatus":true,"hasArchive":false,"tag":[{"slug":"it_internet"},{"slug":"engineer"},{"slug":"enterprise"},{"slug":"customer_speaker"}],"eventCategory":{"slug":"seminar"},"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/7DmqtZZFKdx5FLCKiAjWc3/8619b7d19ff74c40a13aad9584fc8246/sns_260722_bold.jpg?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"edf87cd3-a6b4-5416-98bb-ab10633fe417","contentful_id":"6ZgoXk9oUEeO8cizg6sVL8","title":"【参加者限定特典あり】リファラル採用で絶対にやってはいけない5つの失敗――上場企業の元人事本部長が1,000社の失敗データで徹底解剖","date":"2026-07-09T12:00+09:00","endedAt":"2026-07-09T13:00+09:00","secondDate":null,"secondEndedAt":null,"thirdDate":null,"thirdEndedAt":null,"receptionStatus":true,"hasArchive":false,"tag":[{"slug":"failure_prevention"},{"slug":"program_design"},{"slug":"survey_data"}],"eventCategory":{"slug":"seminar"},"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/6rb9txwonTp93r5tkd7msf/28f0930ec93e86caba41e11f4ba35053/sns_260709_shimizu_nakajima.jpg?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"aee0569d-671f-5acf-b8dc-9dc4be90e009","contentful_id":"1ZD6WWmlP2QwMfLloXF4Rh","title":"ファインディ社の実例から学ぶ、リファラル採用の進め方【アーカイブ配信】","date":"2026-06-25T10:00+09:00","endedAt":"2026-06-25T11:00+09:00","secondDate":"2026-06-25T13:00+09:00","secondEndedAt":"2026-06-25T14:00+09:00","thirdDate":"2026-06-25T16:00+09:00","thirdEndedAt":"2026-06-25T17:00+09:00","receptionStatus":true,"hasArchive":false,"tag":[{"slug":"customer_speaker"},{"slug":"engineer"},{"slug":"basics"},{"slug":"archive"}],"eventCategory":{"slug":"seminar"},"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/ZJawuzg236zkJYSqaaSvp/52e965a2518b647e12d11c28682f736c/sns_250917_findy.jpg?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"2cf4fc52-bb60-58b3-9f19-0e4b56c8bde1","contentful_id":"0cG5TGhuMBaqe3YLPMG5Q","title":"コスト削減だけで終わらせない─リファラル×アルムナイで実現する『全員採用型組織』のつくり方","date":"2026-06-16T12:00+09:00","endedAt":"2026-06-16T13:00+09:00","secondDate":null,"secondEndedAt":null,"thirdDate":null,"thirdEndedAt":null,"receptionStatus":true,"hasArchive":false,"tag":[{"slug":"alumni"},{"slug":"cost_reduction"},{"slug":"stakeholder_involvement"}],"eventCategory":{"slug":"seminar"},"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/1Hul1iBJbde5LWfBSdEPHV/a2691583ba2b9b0d49fd3c039680c079/sns_260616_lein.jpg?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"3f10fa37-6d37-53c0-a1e5-a07806660274","contentful_id":"6HVFzCkPfGxkVpAiVkphUc","title":"夏インターン前に決める！28年卒早期採用の最適解──最新トレンドと取るべき対策を大公開","date":"2026-06-10T12:00+09:00","endedAt":"2026-06-10T13:00+09:00","secondDate":null,"secondEndedAt":null,"thirdDate":null,"thirdEndedAt":null,"receptionStatus":true,"hasArchive":false,"tag":[{"slug":"new_graduates"},{"slug":"hr_trends"},{"slug":"recruitment_marketing"}],"eventCategory":{"slug":"seminar"},"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/1IcdC7uTJcgmz29jNPfEX4/0dfa066b6779294bf6767a42b0d07c59/sns_260610_neocareer.jpg?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"bb3e730e-fa69-5c33-a5d7-d3ea531613e4","contentful_id":"3yqXS0lvNRegztlCw3nbkx","title":"成長企業はなぜリファラルに回帰するのか？2026年のHRトレンドと人事の市場価値【アーカイブ配信】","date":"2026-06-03T10:00+09:00","endedAt":"2026-06-03T11:00+09:00","secondDate":"2026-06-03T13:00+09:00","secondEndedAt":"2026-06-03T14:00+09:00","thirdDate":"2026-06-03T16:00+09:00","thirdEndedAt":"2026-06-03T17:00+09:00","receptionStatus":true,"hasArchive":false,"tag":[{"slug":"hr_trends"},{"slug":"organizational_development"},{"slug":"archive"}],"eventCategory":{"slug":"seminar"},"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/43JG7JIiSBfLWaZatpsssb/53db5ee7cc4bec3570d5346145b196b5/260603_nalu_cover_sns.jpg?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"99f34132-9ff4-57f2-ae8a-69b8f74aa075","contentful_id":"6xy032kOHLOD8L0EMEsYBE","title":"離職を防ぎ戦力化を加速する、リファラル×伴走型オンボーディング実践講座","date":"2026-05-27T11:00+09:00","endedAt":"2026-05-27T12:00+09:00","secondDate":null,"secondEndedAt":null,"thirdDate":null,"thirdEndedAt":null,"receptionStatus":true,"hasArchive":false,"tag":[{"slug":"retention"},{"slug":"engagement"}],"eventCategory":{"slug":"seminar"},"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/92NGLALKPapmxkOhPmBhh/6ea5ce920202be68331ce9cd2f5a6e2f/cf_260527_amoibe.jpg?w=767&q=50","aspectRatio":1.6103896103896105}}}},{"node":{"id":"7e0253f6-9b1e-5086-977b-3fb032327bef","contentful_id":"4iOHf1fdLTZKO2feE9IZf4","title":"脱・エージェント依存の採用を考える。制度・従業員エンゲージメントに並ぶ、実は重要な要素とは？【アーカイブ配信】","date":"2026-04-28T10:00+09:00","endedAt":"2026-04-28T11:00+09:00","secondDate":"2026-04-28T13:00+09:00","secondEndedAt":"2026-04-28T14:00+09:00","thirdDate":"2026-04-28T16:00+09:00","thirdEndedAt":"2026-04-28T17:00+09:00","receptionStatus":true,"hasArchive":false,"tag":[{"slug":"channel_comparison"},{"slug":"cost_reduction"},{"slug":"engagement"},{"slug":"archive"}],"eventCategory":{"slug":"seminar"},"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/2vUpXTqoOGJZZnGVlpsoax/94232327c8d6d84e9c7f2b143378052d/cf_260428_onecareer.jpg?w=767&q=50","aspectRatio":1.6103896103896105}}}},{"node":{"id":"1432e01e-b89a-54d4-99e5-be5e6b4c0864","contentful_id":"7ItuVvt8HxmbpzE9sLjpRF","title":"採用難時代を勝ち抜く！アルバイトから選ばれ続ける店舗の条件","date":"2026-04-21T11:00+09:00","endedAt":"2026-04-21T12:00+09:00","secondDate":null,"secondEndedAt":null,"thirdDate":null,"thirdEndedAt":null,"receptionStatus":true,"hasArchive":false,"tag":[{"slug":"part_time"},{"slug":"multi_site"},{"slug":"candidate_experience"}],"eventCategory":{"slug":"seminar"},"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/4uR2eBy0lgGvyZpVt7g8ZD/8bede37527f6b69caae912ce47d1f5af/cf_260421_techcrew.jpg?w=767&q=50","aspectRatio":1.6103896103896105}}}},{"node":{"id":"339cc35f-7984-5903-89c3-0589873ed17a","contentful_id":"2yBBoJcCmnWQuXdXkdk1X7","title":"IT業界の必見事例！“今は転職しない”を資産に変える！タレントプール型リファラル運用術｜リファラル成功企業に聞く#02【アーカイブ配信】","date":"2026-04-15T11:00+09:00","endedAt":"2026-04-15T12:00+09:00","secondDate":"2026-04-15T14:00+09:00","secondEndedAt":"2026-04-15T15:00+09:00","thirdDate":null,"thirdEndedAt":null,"receptionStatus":true,"hasArchive":false,"tag":[{"slug":"it_internet"},{"slug":"passive_talent_pool"},{"slug":"archive"}],"eventCategory":{"slug":"seminar"},"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/5YchE0hp10PE8cwyxPwRSw/48e88c814748d9e11d4d1a3321fc39c0/cf_260415_apcom.jpg?w=767&q=50","aspectRatio":1.6103896103896105}}}},{"node":{"id":"98483a34-053d-5ca6-b131-d93cb788c068","contentful_id":"5yuebiaCMESB98vP4M9pT4","title":"選ばれる企業の候補者体験とは？チャネルを問わず成果が出せる、人材獲得の決定打","date":"2026-03-11T15:00+09:00","endedAt":"2026-03-11T16:00+09:00","secondDate":null,"secondEndedAt":null,"thirdDate":null,"thirdEndedAt":null,"receptionStatus":true,"hasArchive":false,"tag":[{"slug":"candidate_experience"},{"slug":"recruitment_marketing"},{"slug":"channel_comparison"}],"eventCategory":{"slug":"seminar"},"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/3fmWZCwAYb3Mp5foY7m8jx/ec2131052b1aaa2c9d72ccf9926cc993/cf_260311_jac.jpg?w=767&q=50","aspectRatio":1.6103896103896105}}}},{"node":{"id":"9fc58de1-1b57-53f7-bc44-961bfccb0335","contentful_id":"3uSTSeYL1IkIqkfeeEM3dI","title":"【参加者限定特典あり】ウィルグループの人事本部長が明かす、採用・組織の全戦略","date":"2026-03-04T11:00+09:00","endedAt":"2026-03-04T12:00+09:00","secondDate":null,"secondEndedAt":null,"thirdDate":null,"thirdEndedAt":null,"receptionStatus":true,"hasArchive":false,"tag":[{"slug":"organizational_development"},{"slug":"hr_trends"},{"slug":"hr_system"}],"eventCategory":{"slug":"seminar"},"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/6jCpR2pHLLV88E4jgjBxQF/cecc6aad3c02c9d0b6233276e16fe2e5/cf_260304_nakajima.jpg?w=767&q=50","aspectRatio":1.6103896103896105}}}},{"node":{"id":"24ef4508-9d8e-5e3c-a8f5-df78563b9d16","contentful_id":"4aVsbvGLNFVXpGMdeFQPge","title":"8ヶ月で正社員54名採用に成功！三菱電機ビルソリューションズのリファラル採用に迫る｜リファラル成功企業に聞く#01【アーカイブ配信】","date":"2026-02-18T11:00+09:00","endedAt":"2026-02-18T12:00+09:00","secondDate":"2026-02-18T14:00+09:00","secondEndedAt":"2026-02-18T15:00+09:00","thirdDate":null,"thirdEndedAt":null,"receptionStatus":true,"hasArchive":false,"tag":[{"slug":"construction"},{"slug":"enterprise"},{"slug":"customer_speaker"},{"slug":"archive"}],"eventCategory":{"slug":"seminar"},"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/1N4NFqidwwh9JlOS1Okf3n/3fdb7509023a48614aee3cd72187d247/sns_260218_mebs.jpg?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"539f9acc-b88e-5541-95c4-4bac5f48a675","contentful_id":"Px7yeroFVrHSHxJzpz5wi","title":"「リファラル採用」と「アルムナイ採用」の落とし穴 ～成功事例と失敗事例に学ぶ～","date":"2023-11-17T13:00+09:00","endedAt":"2023-11-17T14:00+09:00","secondDate":null,"secondEndedAt":null,"thirdDate":null,"thirdEndedAt":null,"receptionStatus":true,"hasArchive":false,"tag":[{"slug":"alumni"},{"slug":"failure_prevention"},{"slug":"success_stories"}],"eventCategory":{"slug":"seminar"},"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/4eOEmVjfyCZEGrU63zFcOt/d9a16600171717d9c0e471aa970628e0/Frame_48.jpg?w=767&q=50","aspectRatio":1.6103896103896105}}}},{"node":{"id":"080d67d2-2469-5542-84d2-6adfd2a49c3f","contentful_id":"66thbbKEF54SXQWuXPyTfy","title":"「アフターコロナ」における、アルバイト採用で求められる採用活動","date":"2022-01-26T12:00+09:00","endedAt":"2022-01-26T13:00+09:00","secondDate":null,"secondEndedAt":null,"thirdDate":null,"thirdEndedAt":null,"receptionStatus":false,"hasArchive":null,"tag":[{"slug":"part_time"},{"slug":"hr_trends"},{"slug":"recruitment_marketing"}],"eventCategory":{"slug":"seminar"},"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/6fpT3r4m9bBDEnDEFizCiV/01526d047fda6d67cbf2ab76ac0fc040/20220126__________________________________.jpeg?w=767&q=50","aspectRatio":1.6103896103896105}}}},{"node":{"id":"aadfadec-6c43-5ce9-8fa3-947d020b7278","contentful_id":"2lZctPu7gFc2EPsHYpKg2K","title":"エイチームに学ぶ　優秀な人材に選ばれる採用ブランディング 共感を生む発信の秘訣とは","date":"2021-12-07T12:00+09:00","endedAt":"2021-12-07T13:00+09:00","secondDate":null,"secondEndedAt":null,"thirdDate":null,"thirdEndedAt":null,"receptionStatus":false,"hasArchive":null,"tag":[{"slug":"recruitment_marketing"},{"slug":"referral_activation"}],"eventCategory":{"slug":"seminar"},"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/5kGrEeEsaEjs1WdFDPbqhB/9324de309ed3fbec246c00205524e996/259086394_478456250237486_907806340538196114_n.png?w=767&q=50","aspectRatio":1.6103896103896105}}}},{"node":{"id":"2df026b4-446e-5ea1-9792-cf3174bd4cf6","contentful_id":"o9uYkIt7kW6ux5UYIfP4f","title":"ミスマッチの低減を実現する　リファラル採用・リファレンスチェックの実践方法とは","date":"2021-10-05T12:00+09:00","endedAt":"2021-10-05T13:00+09:00","secondDate":null,"secondEndedAt":null,"thirdDate":null,"thirdEndedAt":null,"receptionStatus":false,"hasArchive":null,"tag":[{"slug":"interview_selection"},{"slug":"failure_prevention"},{"slug":"retention"}],"eventCategory":{"slug":"seminar"},"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/2PXM9HZOn7Z2Ihkbsbg3We/854db2d7602947e7cdd98e13550eba46/0910_02.jpg?w=767&q=50","aspectRatio":1.6103896103896105}}}},{"node":{"id":"986b2d8b-b71d-5585-90c0-fc3a884850cf","contentful_id":"4ViNz5ymfaX7hceRJ9gONl","title":"成長企業が知るべき採用と定着の新手法～リファラル採用とパフォーマンスマネジメントとは～","date":"2021-09-21T11:00+09:00","endedAt":"2021-09-21T12:00+09:00","secondDate":null,"secondEndedAt":null,"thirdDate":null,"thirdEndedAt":null,"receptionStatus":false,"hasArchive":null,"tag":[{"slug":"retention"},{"slug":"hr_system"},{"slug":"hr_trends"}],"eventCategory":{"slug":"seminar"},"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/3olYDddhWzaZGBX48bnLuf/31a5c20933606971722c5fa4b709a705/image__156_.png?w=767&q=50","aspectRatio":1.6049723756906078}}}},{"node":{"id":"51f9ddb5-24af-57f5-b2d3-f65327d2dbd9","contentful_id":"3SJxqU28jf5LGQB5j2zxeE","title":"コロナ禍の「今」、アルバイト採用に求められる先を見据えた採用活動","date":"2021-09-15T13:00+09:00","endedAt":"2021-09-15T14:00+09:00","secondDate":null,"secondEndedAt":null,"thirdDate":null,"thirdEndedAt":null,"receptionStatus":false,"hasArchive":null,"tag":[{"slug":"part_time"},{"slug":"hr_trends"},{"slug":"recruitment_marketing"}],"eventCategory":{"slug":"seminar"},"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/5e2wDWQ6Vc13DbgHFGAhto/485be894516a785dba606984d1ab811c/0906.jpg?w=767&q=50","aspectRatio":1.6103896103896105}}}},{"node":{"id":"a71a7bc2-4616-503c-91f9-065adc719a28","contentful_id":"3jtxSl1S5po7Fa3bn6SUll","title":"明日から使える転職潜在層採用のための具体的な方法","date":"2021-09-02T12:00+09:00","endedAt":"2021-09-02T13:00+09:00","secondDate":null,"secondEndedAt":null,"thirdDate":null,"thirdEndedAt":null,"receptionStatus":false,"hasArchive":null,"tag":[{"slug":"passive_talent_pool"},{"slug":"engineer"}],"eventCategory":{"slug":"seminar"},"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/79XvbkAYkT8TOeTEvmB1J5/861079f04325e73d0a2a50e9ea4ef1f8/download.jfif?w=767&q=50","aspectRatio":1.6103896103896105}}}},{"node":{"id":"56126387-1989-5df8-b776-f8c34c99d719","contentful_id":"4tJlG6DVlsUPK6rWlpWBn0","title":"インナーブランディングの重要性とリファラル採用における効果とは？インナーブランディングでリファラル採用を成功に導くポイント","date":"2021-08-18T12:00+09:00","endedAt":"2021-08-18T13:00+09:00","secondDate":null,"secondEndedAt":null,"thirdDate":null,"thirdEndedAt":null,"receptionStatus":false,"hasArchive":null,"tag":[{"slug":"referral_activation"},{"slug":"engagement"},{"slug":"recruitment_marketing"}],"eventCategory":{"slug":"seminar"},"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/5AQbDrNWfdL4ljjs19xSNr/e1e388e4fd1b10801a58a985972fc0ee/0818_01.jpeg?w=767&q=50","aspectRatio":1.6103896103896105}}}},{"node":{"id":"f41d90f6-e96e-55dc-8925-52e7951d7704","contentful_id":"7ye9J61eZA0KIik4e1vhOI","title":"「成果」につながる人材の獲得 ー費用を抑えた効率的な採用活動とはー","date":"2021-08-16T15:00+09:00","endedAt":"2021-08-16T16:00+09:00","secondDate":null,"secondEndedAt":null,"thirdDate":null,"thirdEndedAt":null,"receptionStatus":false,"hasArchive":null,"tag":[{"slug":"cost_reduction"},{"slug":"channel_comparison"}],"eventCategory":{"slug":"seminar"},"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/2S2duUama2GmWcdyjSW99c/a110f2d325c52c4b29693eeafb8db96b/0816_02.jpg?w=767&q=50","aspectRatio":1.6103896103896105}}}},{"node":{"id":"899248f7-a501-5daf-a7a1-e82408f0d541","contentful_id":"4MlMSu8fZX09USqzBtMAOJ","title":"ミスマッチを低減させる これからの新卒採用戦略 ~組織成長を実現する採用戦略のニューノーマル~","date":"2021-07-29T17:00+09:00","endedAt":"2021-07-29T18:00+09:00","secondDate":null,"secondEndedAt":null,"thirdDate":null,"thirdEndedAt":null,"receptionStatus":false,"hasArchive":null,"tag":[{"slug":"new_graduates"},{"slug":"hr_trends"},{"slug":"organizational_development"}],"eventCategory":{"slug":"seminar"},"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/41b7vAH9zN8Jcx62e5VeWv/d01de2c3e8c31a6401832e859c72a4af/215804220_2985156281742592_214244856577492742_n.png?w=767&q=50","aspectRatio":1.6103896103896105}}}},{"node":{"id":"f734b794-1969-57cc-9c37-37a759569508","contentful_id":"5Zdb3lacO4mGhQRocr0ycj","title":"新卒採用でリファラルを成功させる3つのポイント","date":"2021-07-05T17:00+09:00","endedAt":"2021-07-05T18:00+09:00","secondDate":null,"secondEndedAt":null,"thirdDate":null,"thirdEndedAt":null,"receptionStatus":false,"hasArchive":null,"tag":[{"slug":"new_graduates"},{"slug":"basics"},{"slug":"program_design"}],"eventCategory":{"slug":"seminar"},"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/1ztYrdox9woJ8op9a4pb2C/ec5e3822d766d9eba2914c1a85703501/0705.jpg?w=767&q=50","aspectRatio":1.6103896103896105}}}},{"node":{"id":"c7a69e0c-719f-5ee1-8292-039008cccd15","contentful_id":"554GNYhSQdScUBAM2gSwqV","title":"【オンライン開催】Referral Recruiting Award 2020","date":"2020-12-16T18:00+09:00","endedAt":"2020-12-16T20:00+09:00","secondDate":null,"secondEndedAt":null,"thirdDate":null,"thirdEndedAt":null,"receptionStatus":false,"hasArchive":null,"tag":[{"slug":"success_stories"},{"slug":"customer_speaker"},{"slug":"engagement"}],"eventCategory":{"slug":"seminar"},"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/55UxnIBpuIUlIBauVqC8o9/d06ee6d59477895b06fc7fd837893826/1240x770.png?w=767&q=50","aspectRatio":1.6103896103896105}}}},{"node":{"id":"a8aea59f-175f-58a3-a933-e4889b967054","contentful_id":"7oJQJNdkHccWqxbFyguede","title":"【早期活躍に繋げる】最新の採用手法・オンボーディング手法","date":"2020-10-15T17:00+09:00","endedAt":"2020-10-15T18:00+09:00","secondDate":null,"secondEndedAt":null,"thirdDate":null,"thirdEndedAt":null,"receptionStatus":false,"hasArchive":null,"tag":[{"slug":"retention"},{"slug":"hr_trends"}],"eventCategory":{"slug":"seminar"},"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/hv10gmvU7CNZU0328tKnj/75e64e31a444e59c55302496b318ba0e/1015_seminar_02.jpg?w=767&q=50","aspectRatio":1.6103896103896105}}}},{"node":{"id":"1b6b5972-5238-5287-8ed2-770250b85504","contentful_id":"4eXwRGIYyZoEBMUjyxuLwM","title":"【WEBセミナー】パート・アルバイト採用に効果的なリファラル採用","date":"2020-07-09T12:00+09:00","endedAt":"2020-07-09T12:30+09:00","secondDate":null,"secondEndedAt":null,"thirdDate":null,"thirdEndedAt":null,"receptionStatus":false,"hasArchive":null,"tag":[{"slug":"retention"},{"slug":"basics"}],"eventCategory":{"slug":"seminar"},"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/1P26WUiTVzd065U4nnPBrm/63889c134def9c2ed06e035c67639475/20200709_seminar.jpg?w=767&q=50","aspectRatio":1.6103896103896105}}}},{"node":{"id":"ecbbb785-6f4a-5a67-890e-fdf07393b533","contentful_id":"VZ4Y8lvqgFwFn4ubH6pBw","title":"アフターコロナの組織の求心力に差をつける今仕込むべき人事施策とは ーエンゲージメント向上とリファラル採用のプロが緊急対談ー","date":"2020-06-29T15:00+09:00","endedAt":"2020-06-29T16:00+09:00","secondDate":null,"secondEndedAt":null,"thirdDate":null,"thirdEndedAt":null,"receptionStatus":false,"hasArchive":null,"tag":[{"slug":"engagement"},{"slug":"hr_trends"},{"slug":"organizational_development"}],"eventCategory":{"slug":"seminar"},"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/4vzM6UnuSxx6JvsDswJehh/dffade8041a4cb4a465716e3b2c4f7fb/unipos_seminar.jpg?w=767&q=50","aspectRatio":1.6103896103896105}}}},{"node":{"id":"1a32429b-ffdf-56ca-b5fa-44352af94ace","contentful_id":"1oETl3vpLUvwjqMOfgzXKi","title":"（11/5＠恵比寿）【イベント】Team5.0 ～組織成長を実現する採用戦略～","date":"2019-11-05","endedAt":"2019-11-05T19:00+09:00","secondDate":null,"secondEndedAt":null,"thirdDate":null,"thirdEndedAt":null,"receptionStatus":false,"hasArchive":null,"tag":[{"slug":"organizational_development"},{"slug":"hr_trends"},{"slug":"new_graduates"}],"eventCategory":{"slug":"seminar"},"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/J8wpVhA0FTpGMpkU7ofcc/7e24b31d21821acbacbfad8022c4ea5f/team50_1240x770.jpg?w=767&q=50","aspectRatio":1.6103896103896105}}}},{"node":{"id":"a12a0949-b720-58b4-b5d2-cfa871145773","contentful_id":"4ftYUqPuVPR0zk2l1FSQOb","title":"（7/25＠東京）【セミナー】定着するアルバイトが採用できるリファラル採用を軸にしたアルバイトの母集団形成＆定着ノウハウセミナー","date":"2019-07-25T15:30+09:00","endedAt":"2019-07-25T18:15+09:00","secondDate":null,"secondEndedAt":null,"thirdDate":null,"thirdEndedAt":null,"receptionStatus":false,"hasArchive":null,"tag":[{"slug":"part_time"},{"slug":"retention"},{"slug":"basics"}],"eventCategory":{"slug":"seminar"},"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/4anPC0HCyl5MBi4ZhwpLoc/9fc2a05306c99201a4b88c516c013821/bunner_tokyo.jpg?w=767&q=50","aspectRatio":1.6103896103896105}}}},{"node":{"id":"6a7adef9-a733-5a67-ae04-0089b19c3e9b","contentful_id":"7tU1DKbbPHWTZrgGG9ywOF","title":"（7/24＠恵比寿）【イベント】〜通年採用を生き抜く！これからの新卒採用戦略〜 法政大学キャリアデザイン学部教授、サイバーエージェント採用広報責任者、リファラル採用を支援してきたリフカムが徹底解説！","date":"2019-07-24T16:00+09:00","endedAt":"2019-07-24T19:00+09:00","secondDate":null,"secondEndedAt":null,"thirdDate":null,"thirdEndedAt":null,"receptionStatus":false,"hasArchive":null,"tag":[{"slug":"new_graduates"},{"slug":"hr_trends"},{"slug":"customer_speaker"}],"eventCategory":{"slug":"seminar"},"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/78ZbUICEYTMq9XBGBTtwPO/0637e6938701ca5e9bd99dff550146f8/seminar_1240x770.jpg?w=767&q=50","aspectRatio":1.6103896103896105}}}},{"node":{"id":"86322a57-fa3e-5e48-967d-4800ed81ffb9","contentful_id":"44fD7AK3xvGHTAvgBG4vJu","title":"（5/22＠恵比寿）【セミナー】なぜ御社のリファラル採用はうまくいかないのか？リファラル採用を成功に導く3つのポイント","date":"2019-05-22T10:00+09:00","endedAt":"2019-05-22T11:30+09:00","secondDate":null,"secondEndedAt":null,"thirdDate":null,"thirdEndedAt":null,"receptionStatus":false,"hasArchive":null,"tag":[{"slug":"failure_prevention"},{"slug":"basics"},{"slug":"multi_site"}],"eventCategory":{"slug":"seminar"},"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/3y6NeVdOf4RoiamIvDN1WY/0423cc6b116d1481a2054cc7891f468c/190423_seminar_visual.jpg?w=767&q=50","aspectRatio":1.6103896103896105}}}},{"node":{"id":"b0d0db34-ebe3-5244-bc11-d9441addb148","contentful_id":"0jCBiCOjUNMkWWokz1mEK","title":"（1/24＠虎ノ門）【セミナー】従業員エンゲージメント事例セミナー　〜リファラル採用が活性化するための効果的な設計・運用ストーリー〜","date":"2019-01-24T19:00+09:00","endedAt":"2019-01-24T21:00+09:00","secondDate":null,"secondEndedAt":null,"thirdDate":null,"thirdEndedAt":null,"receptionStatus":false,"hasArchive":null,"tag":[{"slug":"engagement"},{"slug":"program_design"},{"slug":"retention"}],"eventCategory":{"slug":"seminar"},"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/5iZdWkIXouZ78JbkP2p2AA/72cc0494f63c64d1706e0211ad18d470/181227_seminar_image.jpg?w=767&q=50","aspectRatio":1.5853658536585367}}}},{"node":{"id":"98c5838f-f230-521d-bd06-f9121e32eab2","contentful_id":"3iN6FRdaSbWfyxf64fNYCb","title":"（12/7＠恵比寿）【セミナー】エンジニアと看護職採用の達人に聞く、リファラル採用実践セミナー","date":"2018-12-07T10:00+09:00","endedAt":"2018-12-07T11:30+09:00","secondDate":null,"secondEndedAt":null,"thirdDate":null,"thirdEndedAt":null,"receptionStatus":false,"hasArchive":null,"tag":[{"slug":"engineer"},{"slug":"care_worker"},{"slug":"success_stories"}],"eventCategory":{"slug":"seminar"},"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/6p1iazIFY3s8IlO6aiMyIo/b719d21394878eb9770fb068929ce557/181114_seminar_image01.jpg?w=767&q=50","aspectRatio":1.5853658536585367}}}},{"node":{"id":"4d1cf851-e135-5abc-9b41-1dd51fe93fde","contentful_id":"7iNzZsEIflqrvDXA2DoaOR","title":"（8/22＠渋谷）【セミナー】採用領域特化のリファラル採用成功事例セミナー","date":"2018-08-22T10:00+09:00","endedAt":"2018-08-22T18:00+09:00","secondDate":null,"secondEndedAt":null,"thirdDate":null,"thirdEndedAt":null,"receptionStatus":false,"hasArchive":null,"tag":[{"slug":"success_stories"},{"slug":"customer_speaker"},{"slug":"mid_career"}],"eventCategory":{"slug":"seminar"},"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/4RmDhxr62acfBkNSZetbcg/9ac0b058253e3e8862ee064d52bfa1a1/180802_seminar_image01.jpg?w=767&q=50","aspectRatio":1.5853658536585367}}}},{"node":{"id":"988ddc2a-fc01-5580-8b86-423eea12dfc9","contentful_id":"7lR5xsjr0S5aTMHQjIUc9W","title":"（2/5＠渋谷）【セミナー】限定20名/成果の出るエンジニア採用","date":"2018-02-05T16:00+09:00","endedAt":"2018-02-05T18:00+09:00","secondDate":null,"secondEndedAt":null,"thirdDate":null,"thirdEndedAt":null,"receptionStatus":false,"hasArchive":null,"tag":[{"slug":"engineer"},{"slug":"mid_career"},{"slug":"basics"}],"eventCategory":{"slug":"seminar"},"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/51hHW1GtsLssMx3lmvAcid/0202ae2e3366f752d5cfcdca6c244c01/seminar_visual-1.jpg?w=767&q=50","aspectRatio":1.5853658536585367}}}},{"node":{"id":"345134a5-0817-57a7-8790-4cbb1374e422","contentful_id":"2emvqZ02kidCsuXhF13FoV","title":"【代理店様向けセミナー】Refcome代理店制度のご紹介（1/24＠渋谷）","date":"2018-01-24T11:00+09:00","endedAt":"2018-01-24T13:00+09:00","secondDate":null,"secondEndedAt":null,"thirdDate":null,"thirdEndedAt":null,"receptionStatus":false,"hasArchive":null,"tag":[{"slug":"service_guide"},{"slug":"hr_services"}],"eventCategory":{"slug":"seminar"},"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/73cbK62PgZsL2AdirdcvCU/f53898399ea494ecbdb08582c9592226/seminar_visual_agent.jpg?w=767&q=50","aspectRatio":1.5853658536585367}}}},{"node":{"id":"1c1f8892-0c78-5b30-a735-1dcdf9fa63a8","contentful_id":"4JGJCWjYNfDmqi8Wk8dybU","title":"【セミナー】限定30名/19年度新卒をリファラル採用で獲得（12/21＠渋谷）","date":"2017-12-21T16:00+09:00","endedAt":"2017-12-21T18:00+09:00","secondDate":null,"secondEndedAt":null,"thirdDate":null,"thirdEndedAt":null,"receptionStatus":false,"hasArchive":null,"tag":[{"slug":"new_graduates"},{"slug":"basics"}],"eventCategory":{"slug":"seminar"},"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/51hHW1GtsLssMx3lmvAcid/0202ae2e3366f752d5cfcdca6c244c01/seminar_visual-1.jpg?w=767&q=50","aspectRatio":1.5853658536585367}}}},{"node":{"id":"c23d8428-72ca-564f-b68d-c1c1002efd03","contentful_id":"7Hu8XvDoD5A3I4OK0j6LZq","title":"【セミナー】限定30名/優秀なエンジニア採用の秘訣（12/7＠渋谷）","date":"2017-12-07T16:00+09:00","endedAt":"2017-12-07T18:00+09:00","secondDate":null,"secondEndedAt":null,"thirdDate":null,"thirdEndedAt":null,"receptionStatus":false,"hasArchive":null,"tag":[{"slug":"engineer"},{"slug":"mid_career"},{"slug":"success_stories"}],"eventCategory":{"slug":"seminar"},"ogpImage":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/51hHW1GtsLssMx3lmvAcid/0202ae2e3366f752d5cfcdca6c244c01/seminar_visual-1.jpg?w=767&q=50","aspectRatio":1.5853658536585367}}}}]},"recommendDownloads":{"edges":[{"node":{"id":"c412f1fb-d8b2-52d3-9df1-ff741d35f7ae","contentful_id":"45Ynk1aeO2EMIaIX5zxbAJ","title":"Refcome＆リファラル採用導入事例集","pathSlug":"casestudy","shortDescription":"成功企業の施策がまるわかり！","createdAt":"2026-02-26T07:02:56.663Z","tag":[{"slug":"case_studies"}],"documentCover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/Ms1nNAuEoBioSej63BZC1/ca9d931189ece45ff00d8ab62f437c50/casestudy_cover.png?w=767&q=50","aspectRatio":1.7777777777777777}}}}]},"recommendAwards":{"edges":[{"node":{"id":"71a3cb13-457c-53bf-a03d-3d489af8c62f","contentful_id":"1TKTPj69n7cTC0MtDQp3kx","title":"受動型リファラルを覆す！レバレジーズが「個別1on1」と「徹底伴走」で挑む採用の正攻法とは","publishedAt":"2026-02-19","tag":[{"slug":"hr_services"},{"slug":"mid_career"},{"slug":"stakeholder_involvement"},{"slug":"interview"}],"eyecatch":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/1yEMUPNsUbYfwYjQvVgG13/da0fa88c38ef4da4663626646902a764/leverages_cover-1.jpg?w=767&q=50","aspectRatio":1.9047619047619047}},"company":{"name":"レバレジーズ株式会社"}}},{"node":{"id":"0a5f41ce-e1c1-5b23-a609-711cc475a581","contentful_id":"f5kfWIA8J03fN6cM6IKFT","title":"実体験が人を動かす。推進者2人がリファラル入社のKDDIアジャイル開発センターが挑むエンジニア採用","publishedAt":"2026-02-18","tag":[{"slug":"it_internet"},{"slug":"engineer"},{"slug":"mid_career"},{"slug":"interview"}],"eyecatch":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/12A0MLVma78AKPLqwOQao6/317947f767402133cb3b358221c0313f/kag_cover.jpg?w=767&q=50","aspectRatio":1.9047619047619047}},"company":{"name":"KDDIアジャイル開発センター株式会社"}}},{"node":{"id":"65e4fec0-6197-5a44-ba4d-ff69aa011d52","contentful_id":"3uSAb3etoel7Snnex49OpP","title":"講師の質は譲れない――多忙な現場を守りながら年間400名のリファラル採用を実現、進学個別指導塾TOMASの“後方支援”戦略","publishedAt":"2026-02-18","tag":[{"slug":"instructor"},{"slug":"education"},{"slug":"part_time"},{"slug":"interview"}],"eyecatch":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/2fVYMHk5zyRggS419DJ0Gg/c2e291df694ff8c14cb376870fd1ade0/tomas_cover.jpg?w=767&q=50","aspectRatio":1.9047619047619047}},"company":{"name":"株式会社TOMAS"}}},{"node":{"id":"dffb1a83-fd0f-5224-ac8f-cfb801778adf","contentful_id":"6G9RtSZAqD4CTHcAoB99lG","title":"自然発生から戦略的施策へ――シェアフル流リファラル採用の段階的進化論","publishedAt":"2025-03-25","tag":[{"slug":"it_internet"},{"slug":"mid_career"},{"slug":"program_design"},{"slug":"interview"}],"eyecatch":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/7juaW94kKROoizomzGETy2/4f1d8accd504707a679f0a7e7b01fdc6/sharefull_cover.png?w=767&q=50","aspectRatio":1.9047619047619047}},"company":{"name":"シェアフル株式会社"}}},{"node":{"id":"2035fc53-ff19-52e1-8d56-3dc14171c44a","contentful_id":"BkCnYRHQA1jK4uKDsDFJ3","title":"自然体が鍵――紹介アプリ利用率98％のコスモ石油販売が展開するリファラル採用の社内広報とは","publishedAt":"2025-03-25","tag":[{"slug":"retail"},{"slug":"referral_activation"},{"slug":"referral_barrier"},{"slug":"interview"}],"eyecatch":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/4ax6t1p8C8l29FpRQC5vJX/ad3a1ecb136b5366bd630eaa306e72f3/cosmosales_cover_2.png?w=767&q=50","aspectRatio":1.9047619047619047}},"company":{"name":"コスモ石油販売株式会社"}}},{"node":{"id":"f2746a1e-0f4d-5baa-a9bf-9fb4594e68f4","contentful_id":"14FJEv4RK49cBvmwe6jVrR","title":"“とにかく本気で楽しむ”――福祉の現場へ熱量発信、オリジナリティ溢れるリファラル施策","publishedAt":"2025-03-25","tag":[{"slug":"medical_welfare"},{"slug":"care_worker"},{"slug":"referral_activation"},{"slug":"interview"}],"eyecatch":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/23NJWwa2dAe6pflnQDIylT/36cb7f121ed317cd3e813a5e9ec0fdbc/eustylelab_cover.png?w=767&q=50","aspectRatio":1.9047619047619047}},"company":{"name":"ユースタイルラボラトリー株式会社"}}},{"node":{"id":"445cc491-8a4e-595e-aeb0-6dc6a2375da3","contentful_id":"22Esfik13tYK1sbjejNAbG","title":"会社と人にとってWin-Winな縁をつくることが採用の重要な役割","publishedAt":"2024-03-19","tag":[{"slug":"manufacturing"},{"slug":"mid_career"},{"slug":"enterprise"},{"slug":"interview"}],"eyecatch":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/2rwpivTy4L60DAGPqaBIhj/c8154a3deea8a58d2b108982d85f62c5/_____-1.png?w=767&q=50","aspectRatio":1.9047619047619047}},"company":{"name":"オムロン株式会社"}}},{"node":{"id":"3e3b1532-bc5a-5bba-9e3b-d9d3601fbcea","contentful_id":"2SgYsxUXWstzpHavIgRvku","title":"成功の秘訣は「意識改革」、リファラル採用の圧倒的成果","publishedAt":"2024-03-12","tag":[{"slug":"restaurant"},{"slug":"part_time"},{"slug":"stakeholder_involvement"},{"slug":"interview"}],"eyecatch":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/V0Is8v5dpP29k7MjbiZUv/02dc1ac5736b21a2c582697dc1be32be/_TOP.jpg?w=767&q=50","aspectRatio":1.9049760191846523}},"company":{"name":"株式会社glob"}}},{"node":{"id":"0f66840f-37fd-5c98-866b-700a393d8d34","contentful_id":"6maEqfLDKbzf14b1Zdr94M","title":"社内文化を醸成するために着実な改善を行う","publishedAt":"2024-03-12","tag":[{"slug":"it_internet"},{"slug":"mid_career"},{"slug":"engagement"},{"slug":"interview"}],"eyecatch":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/6YQoIM8qTp5XNyhNLURUxN/90e312cd9fd692fd878c1727fa9d8892/SB_-1.png?w=767&q=50","aspectRatio":1.9047619047619047}},"company":{"name":"SB C&S株式会社"}}},{"node":{"id":"acb31a09-f9a7-5494-8ab2-c4de7803c07a","contentful_id":"1xfTG7moF77UITTfvXHh4O","title":"採用を自分ごと化してもらうための「リファラル採用種まき施策」とは","publishedAt":"2021-03-25","tag":[{"slug":"it_internet"},{"slug":"referral_activation"},{"slug":"new_graduates"},{"slug":"interview"}],"eyecatch":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/3tEohSoJ9zhLv27shIJSvL/da717312c61baeedb956f1bc5fa19161/__________1.jpg?w=767&q=50","aspectRatio":1.9047619047619047}},"company":{"name":"バルテス株式会社"}}},{"node":{"id":"e1ed9ab2-1b72-569d-bcb7-98bea2593e59","contentful_id":"3MHRA1D779gq7LvVcRgTOf","title":"リファラル採用を文化として根付かせるために、会社のコアバリューに紐づけた仕組みづくりとは","publishedAt":"2021-02-18","tag":[{"slug":"business_services"},{"slug":"engagement"},{"slug":"program_design"},{"slug":"interview"}],"eyecatch":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/2Eb7xtYyl1Ba0lGRTMbRXF/8f185a56a9b44bca6b0e3640878bda63/iOS____________3_.jpg?w=767&q=50","aspectRatio":1.3333333333333333}},"company":{"name":"株式会社Regrit Partners"}}},{"node":{"id":"23abeb29-4811-5108-a10c-5a826dc77335","contentful_id":"1ZuSKQcT2mlKQm6Aw9LdnF","title":"「同じ目標に向かって取り組む仲間を集める」 ブラス流リファラル採用の仕組み作りとは","publishedAt":"2021-02-17","tag":[{"slug":"bridal"},{"slug":"program_design"},{"slug":"engagement"},{"slug":"interview"}],"eyecatch":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/cl6FWzNKUAcHwZBjUKolW/96f1d3d2cbeb78854c1f50c0f63e98ac/Frame_4.jpg?w=767&q=50","aspectRatio":1.9047619047619047}},"company":{"name":"株式会社ブラス"}}}]},"recommendInsights":{"edges":[{"node":{"id":"9247262d-e5c4-537e-8754-63a4efc132c1","contentful_id":"27MwMA4LI5igqhEaIE9KNa","title":"リファラル採用の成功事例18選｜大手・中小企業の最新導入実績と成功企業の共通点【2026年版】","path":"/insight/referral/1823","publishedAt":"2026-05-14T11:25+09:00","tag":[{"slug":"success_stories"},{"slug":"enterprise"},{"slug":"mid_size"},{"slug":"smb_startup"},{"slug":"basics"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/5DKI6NfwhSTr9jaHg5AvGp/7e9c45bbb28dba6cb1058815a9c431e3/1823_cover_2026.png?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"b436a361-6744-5485-ba2f-af3c913b95e0","contentful_id":"48XHE6x0zWnF4gH9GSCex9","title":"【完全版】採用コスト削減の実践ガイド｜内訳・相場・7つの具体策と失敗しない進め方","path":"/insight/5029","publishedAt":"2026-05-11T10:00+09:00","tag":[{"slug":"cost_reduction"},{"slug":"channel_comparison"},{"slug":"failure_prevention"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/7kIX9B071nv9YBZIOKM4Qn/dab53f675e8954f9044f9685d3f5b121/5029_cover.png?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"faff9d37-fb40-5b5d-9cff-2f59f134d9c3","contentful_id":"68Rrqd4nxT5dfPY9hlteNc","title":"リファラル採用の面接はどうやる？評価項目・質問案と注意事項を解説","path":"/insight/5028","publishedAt":"2026-03-26T10:00+09:00","tag":[{"slug":"interview_selection"},{"slug":"failure_prevention"},{"slug":"candidate_experience"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/3KImb53mTMLLtZ46nRj1uY/a929b046429a2da97f675a4128cbaa68/5028_cover.png?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"f8b59bc0-b453-5153-a206-c419a89b9eff","contentful_id":"2M7HUZNgct76hJYf1x6Tdt","title":"リファラル採用は気まずい？原因とトラブル回避の具体的なポイントを徹底解説","path":"/insight/referral/3122","publishedAt":"2026-03-12T13:47+09:00","tag":[{"slug":"failure_prevention"},{"slug":"candidate_experience"},{"slug":"program_design"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/6eKFEApGeaKpCl2mmuNd4y/56d74f5fd3591f56822097621933246e/3122_cover.png?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"a9fbf44d-a83b-58ce-9bb2-96172b6943af","contentful_id":"7e3xQVARwSudDv8WwrEKXn","title":"リファラル採用を活性化させるには？7つのコツと成功事例を解説","path":"/insight/5027","publishedAt":"2026-03-10T10:00+09:00","tag":[{"slug":"program_design"},{"slug":"referral_activation"},{"slug":"success_stories"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/j2CQ8exB6EipKuAUF17Ow/af33ff3844029843ccd624aa7ac037e8/5027_cover.png?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"df479bc8-d26f-5a9f-b40b-8f0b9f918b37","contentful_id":"4SQEFKbaSg9YmoV09W7lN8","title":"リファラル採用の課題とは？よくある課題4選と解決事例を解説","path":"/insight/5026","publishedAt":"2026-03-10T10:00+09:00","tag":[{"slug":"failure_prevention"},{"slug":"program_design"},{"slug":"success_stories"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/2gCNnIeKC2cSb2PTbV1UiG/7870619c5f9af4d7a7975a9cc8336229/5026_cover.png?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"6f896ea9-f3ac-578e-b787-34d5fe0d5604","contentful_id":"6DpOfFvclgYfu5yqCteVmq","title":"【保存版】リファラル採用の社内告知ガイド｜案内文テンプレートと失敗しない周知のコツ","path":"/insight/referral/1819","publishedAt":"2026-03-05T10:00+09:00","tag":[{"slug":"referral_activation"},{"slug":"program_design"},{"slug":"failure_prevention"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/3ofPsBM5jsZuN6wJnMwNOm/761509e1419da5ee5e4a574eef522dc4/1819_cover.png?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"25deab46-2a21-587b-94e6-d309d82303f8","contentful_id":"3vdnf5myYv9JAZIYwhHU64","title":"リファラル採用のやり方は？進め方や注意点、成果を出すポイントを解説","path":"/insight/5024","publishedAt":"2026-03-03T10:00+09:00","tag":[{"slug":"basics"},{"slug":"program_design"},{"slug":"failure_prevention"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/6SORZN8gLv6ZgxnZZ7Lx6R/ef7ca3ecdae449323d53c0347936911e/5024_cover.png?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"eaab6ae0-d154-5d6c-8852-95c5c7886ef9","contentful_id":"66G37Est0J6YgKivTrr6IP","title":"キャリア採用とは？中途採用との違いや2026年の最新動向を解説","path":"/insight/5025","publishedAt":"2026-03-03T10:00+09:00","tag":[{"slug":"mid_career"},{"slug":"hr_trends"},{"slug":"basics"},{"slug":"glossary"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/48I8IYqsJGzthMlQXiK1Ih/d47693c1cd98603d143828474ffc8205/5025_cover.png?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"74fad51c-f261-5f60-b81a-64dfe04db667","contentful_id":"1MGiMYW7hrcCA5IL7Q3KJ9","title":"中途採用の課題とは？5つの課題と解決への7ステップ","path":"/insight/5022","publishedAt":"2026-02-24T10:00+09:00","tag":[{"slug":"mid_career"},{"slug":"failure_prevention"},{"slug":"channel_comparison"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/6l2hJhLEYmam3eD3bPmafA/31b3ea9e94cac49214ef43c34367cab2/5022_cover.png?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"b5e7624b-2293-5083-bd1a-daa6052670fe","contentful_id":"4tuBbDl0nonorzFrXQL9dx","title":"リファラル採用の就業規則とは？整備の必要性と法律、規定例を解説","path":"/insight/5023","publishedAt":"2026-02-24T10:00+09:00","tag":[{"slug":"legal_compliance"},{"slug":"program_design"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/3WPiTnvwbZLckweCrHcQjF/35e81e5b15c329edc30df8a3714c5d5e/5023_cover.png?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"3a29bdbc-6e11-55bd-8b42-80fb050bc2d8","contentful_id":"7LEzsUixigCdOtQkJI3m7G","title":"中途採用の内定辞退を防止する採用戦略とは？2026年最新動向とリファラル採用による解決策をご紹介","path":"/insight/5020","publishedAt":"2026-02-17T10:00+09:00","tag":[{"slug":"mid_career"},{"slug":"candidate_experience"},{"slug":"retention"},{"slug":"hr_trends"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/5H1LQUvS6OtNjCRNIolljI/77be86503aa557534e762434b0303b64/5020_cover.png?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"0d550089-d6cd-585b-9612-62281cb43405","contentful_id":"NLxCXsVv6fH9XlFLsXKuO","title":"リファラル採用のメリット・デメリットを徹底解説！最新の法規制と成功事例をご紹介","path":"/insight/5021","publishedAt":"2026-02-17T10:00+09:00","tag":[{"slug":"basics"},{"slug":"legal_compliance"},{"slug":"success_stories"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/3gZujSO8FHqnhSMOZjiaAp/8c464320735ed911639d3c7612959dcf/5021_cover.png?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"07eda1f5-7987-5f7f-9baa-625e93e3d08a","contentful_id":"BnUWgckp41IkmFRqoToB7","title":"離職率の計算式と業界別平均は？定着率を改善する採用方法も解説","path":"/insight/5018","publishedAt":"2026-02-10T10:00+09:00","tag":[{"slug":"retention"},{"slug":"survey_data"},{"slug":"data_kpi"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/1VMjsvFyqmplwtsxl6hsCZ/3d6ba29a2358afe81156e7b68eee0061/5018_cover.png?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"9ec36c08-4d15-57c4-8064-52a110eb0325","contentful_id":"14vTVP85Z4Veio9zPlQc6v","title":"リファラル採用はなぜ「やばい」？5つの理由と成功への7つのステップ","path":"/insight/5019","publishedAt":"2026-02-10T10:00+09:00","tag":[{"slug":"failure_prevention"},{"slug":"basics"},{"slug":"program_design"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/1MQMlx3Oa0bMp2Q7yYU5er/977c6e26bfeb08292c614c2baee597fc/5019_cover.png?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"66dce575-ce88-56e0-9bf6-64487a86db93","contentful_id":"6vYbBn8OrJEY1PaWySpwPo","title":"リファラル採用の報酬（インセンティブ）相場｜決め方や報奨金以外の事例も紹介","path":"/insight/referral/1678","publishedAt":"2026-02-05T22:45+09:00","tag":[{"slug":"program_design"},{"slug":"legal_compliance"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/1M3rk6GcQyx127ZjfsjGoY/6683efaeb5a9f686bec2393a755546a2/Frame_4.png?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"695b5275-d2ab-5656-82b2-ba9b74357722","contentful_id":"6RjQHGOf37TKw9FFa8M0d6","title":"日本の人手不足はどうなる？2026年法改正・2030年問題とリファラル採用","path":"/insight/5017","publishedAt":"2026-02-05T10:00+09:00","tag":[{"slug":"hr_trends"},{"slug":"survey_data"},{"slug":"legal_compliance"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/4XpIFT8EOKKarGRaJF1KBi/4544019b77cd480169fcd21d5cca14fb/5017_cover.png?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"5da034b8-d3ac-5211-8298-6041f8ef8499","contentful_id":"vHGK8XGkMXJuZfmGfk6s6","title":"リファラル採用とは？基本的な仕組みからメリット・デメリット、事例までを解説","path":"/insight/referral/3362","publishedAt":"2026-02-05T10:00+09:00","tag":[{"slug":"basics"},{"slug":"success_stories"},{"slug":"program_design"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/5XMHHa7vCu1V73somdhGmf/04c6f6bee06d0924a82c5c8c4ed927ca/3362_cover.png?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"1abb3986-dc02-5a4e-b71b-a92f17d20682","contentful_id":"6t5WL5oZQpPEOzRzhOx7Xv","title":"縁故採用の完全ガイド｜コネ採用・リファラル採用との違いと法務リスク、導入の成否を分ける運用ルール","path":"/insight/referral/1769","publishedAt":"2026-01-27T09:46+09:00","tag":[{"slug":"basics"},{"slug":"legal_compliance"},{"slug":"program_design"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/6LSd2QKjE0f8OPC8YrTljN/c6d30480fe274f496c174c774e5ef1ab/5017_cover.png?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"34b2e955-11fb-5697-b436-6c9c2f43c800","contentful_id":"7pD3HRGvz1RrD5uox0FXyz","title":"【2026年決定版】採用手法13選の徹底比較と戦略的な選定方法！トレンド・費用・成功事例を網羅","path":"/insight/5016","publishedAt":"2026-01-20T10:00+09:00","tag":[{"slug":"channel_comparison"},{"slug":"hr_trends"},{"slug":"cost_reduction"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/2WN0fsR2rD30OvAHrmc2Rs/b66f1197ea717710aaf4d0661d0ad376/5016_cover.png?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"a30a3104-4c5f-502c-870d-f779090ceea1","contentful_id":"3ovgPmrkA7doiZnSqBizE8","title":"採用ミスマッチとは？原因特定から損失を防ぐ具体的戦略まで解説","path":"/insight/5015","publishedAt":"2026-01-14T10:00+09:00","tag":[{"slug":"retention"},{"slug":"interview_selection"},{"slug":"failure_prevention"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/3qJAiWyJPtfx5N7MdorfbO/74c18079995075c76548ea1d9846b0f1/5015_cover.png?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"eabe7a85-b74c-50ae-a15e-d0770b93e4d4","contentful_id":"3khV27TU04l3pB8PlUN9y7","title":"ポテンシャル採用とは？見極め基準と組織定着のポイントを解説","path":"/insight/5014","publishedAt":"2026-01-14T10:00+09:00","tag":[{"slug":"mid_career"},{"slug":"interview_selection"},{"slug":"retention"},{"slug":"glossary"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/aTM3twlTWucqlXzGN0Ego/76b7a7e681efbc8b37e601060cf5aa5b/5014_cover.png?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"bed1b8e8-d522-5067-9008-41d2c5d7f580","contentful_id":"37Yk8iXjRQIQuIReIkDzeE","title":"【2026年版】リファラル採用おすすめツール9選！選び方と成功事例を紹介","path":"/insight/5000","publishedAt":"2026-01-06T10:00+09:00","tag":[{"slug":"service_guide"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/2D5zDHex3hvrZm0c4Tz8nR/f85b72bf523d845015829d00eeac9775/5000_cover.png?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"f5ef357b-ce37-53fe-b397-fc14854cafc6","contentful_id":"1W1YDrGGaqlbQP3xXaBuUF","title":"採用マーケティングとは？施策を増やしても採用がうまくいかない理由","path":"/insight/5012","publishedAt":"2025-12-18T10:00+09:00","tag":[{"slug":"recruitment_marketing"},{"slug":"channel_comparison"},{"slug":"failure_prevention"},{"slug":"glossary"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/1sKbPbuqcbstf2mRsd9VD9/4287e76e747cbabbd1c80e8090dd00f1/5012_cover.png?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"eee651f5-4245-5c49-9729-4cfc339a3e2d","contentful_id":"6XwUdQna3GQ84L6MMYmJbT","title":"リファラル採用に関する実態調査 2026 ― 人事・採用担当者編 ―","path":"/insight/5030","publishedAt":"2025-12-18T10:00+09:00","tag":[{"slug":"survey_data"},{"slug":"program_design"},{"slug":"hr_trends"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/78UokY8FXO30Qy8Ezix5XF/d9373b0c100c2db57c6169fee2d1a266/referral_survey_2026_hr.png?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"94670887-b333-55c0-9a2d-1cfcd628d271","contentful_id":"1xZ6iAsoV6YqofEo9dyrnA","title":"リファラル採用に関する実態調査 2026 ― 従業員編 ―","path":"/insight/5031","publishedAt":"2025-12-18T10:00+09:00","tag":[{"slug":"survey_data"},{"slug":"referral_activation"},{"slug":"engagement"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/2kUVn4PkS8YdaPHcnDBNRo/b8425f9a52e6d89aef9a135c64ee9094/referral_survey_2026_employee.png?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"0479bec7-0018-5fd4-a476-247ac75cce77","contentful_id":"5780aVNT2dT1Q45kcY6Xpz","title":"リファラル採用制度の作り方｜失敗しない設計手順と運用ルールを徹底解説","path":"/insight/5011","publishedAt":"2025-12-05T09:00+09:00","tag":[{"slug":"program_design"},{"slug":"failure_prevention"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/6a8LNLyKMiuaMcSrh4aRFa/461bbf9a919627e060f78c6b78c95ccf/5011_cover.png?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"59388940-a1c2-5f3e-935d-f19f2bddd260","contentful_id":"5GrUkBhSQKU4IBue3cHKVz","title":"採用戦略完全ガイド｜事業成長を加速させる計画の立て方と成功事例","path":"/insight/5010","publishedAt":"2025-12-02T09:00+09:00","tag":[{"slug":"recruitment_marketing"},{"slug":"channel_comparison"},{"slug":"success_stories"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/1eHlaXJQnIbecWXVCaVqpO/aff955542a99b082ba110bc5757f059d/5010_cover.png?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"038f54a7-d340-5c40-b5fe-2e495911c619","contentful_id":"2E6yo74UXfP0H0UITmyPR8","title":"リファラル採用の失敗事例3選！形骸化を防ぐ7つの成功ポイント","path":"/insight/referral/4090","publishedAt":"2025-11-27T08:44+09:00","tag":[{"slug":"failure_prevention"},{"slug":"program_design"},{"slug":"success_stories"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/QHjBp8ctUhPLMenqTitZg/8df522e6b449045dd83a1a44fe5f7ffc/4090_cover_01.png?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"89ac4f0e-568a-5155-9578-35e14e344248","contentful_id":"6v1Jz5FtXJ636e0pKIN4nR","title":"アルムナイとは？注目される背景からメリット・デメリットまで徹底解説","path":"/insight/5009","publishedAt":"2025-05-16T09:00+09:00","tag":[{"slug":"alumni"},{"slug":"basics"},{"slug":"passive_talent_pool"},{"slug":"glossary"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/3gVprLuzTLZd6bwkaEQpeU/471687fd05042ddb6ea4651b2d0f8365/5009_02.png?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"2b849852-a759-56e6-ac33-593cbc2c5971","contentful_id":"5P7hWFnzCGZZ7aC6F79YjQ","title":"リファラル採用で新卒採用するメリットや促進方法を解説！成功事例も紹介","path":"/insight/referral/1832","publishedAt":"2025-02-22T12:45+09:00","tag":[{"slug":"new_graduates"},{"slug":"success_stories"},{"slug":"program_design"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/4TTpI44q1y6Oeu5MOyuAEA/7c3295b0040e1136f5cdbe0216e88b8f/1832_cover.png?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"7590d2b4-8f79-5387-a7cc-c18f6da0ced8","contentful_id":"4ii9bvgSpJPLjRJdgOdZ40","title":"人事制度の事例11社｜評価制度やユニークな取り組みで早期離職を防止","path":"/insight/engagement/1994","publishedAt":"2025-02-15T13:09+09:00","tag":[{"slug":"hr_system"},{"slug":"retention"},{"slug":"success_stories"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/4VnAwIbCR3JUqVIswsKuMZ/ec5d147324eb14bf5913192be1aeecec/1994_cover.png?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"952d9b07-3b92-5dd1-bded-ec45e481101f","contentful_id":"182OOoS6mylEekwOsAWrnK","title":"リファラル採用にトップインタビューはなぜ重要なのか？","path":"/insight/referral/3114","publishedAt":"2025-02-11T12:21+09:00","tag":[{"slug":"stakeholder_involvement"},{"slug":"referral_activation"},{"slug":"engagement"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/5C1XxlFfDQJfqayym2mM6Z/63b38ac9e08284ca5a7ab001c7808c7c/3114_cover.png?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"4922a495-6595-5864-950a-9beb4ae8464d","contentful_id":"6jOcLLPG6PeSPGNbGPwEPO","title":"リファラル採用でアルバイト・パートを定着｜メリットと成功事例を紹介","path":"/insight/referral/4005","publishedAt":"2025-02-11T11:58+09:00","tag":[{"slug":"part_time"},{"slug":"retention"},{"slug":"success_stories"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/7BUoSbzsmJ301ZndFdJ9EN/c917738a1616ac645a69b97c40150354/4005_cover.png?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"83717dce-c96c-5880-b381-88564a8a7324","contentful_id":"1tNldi1ub4Ft9VRKT9SlHW","title":"リファラル採用の新手法「タレントプール」の活用ポイント","path":"/insight/referral/3422","publishedAt":"2025-02-10T08:45+09:00","tag":[{"slug":"passive_talent_pool"},{"slug":"program_design"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/534cWvbAxH1yRvne4RAiee/9c9f25b2a70dc21e50c6a58a4056ffb8/3422_cover.png?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"3837ae79-2e5b-5d97-9df5-fa6af0ac2626","contentful_id":"LGCq8nUdOA047Fvrwa6Vs","title":"エンジニアこそリファラル採用｜成功事例とメリットを紹介","path":"/insight/referral/1743","publishedAt":"2025-02-03T21:40+09:00","tag":[{"slug":"engineer"},{"slug":"mid_career"},{"slug":"success_stories"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/2Fuy2HkLLUZC2fxEpBL8BH/d102c7d7e69acb568f569712d64712e2/1743_cover.png?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"573684c0-9e53-5db3-bf80-be0680599f95","contentful_id":"3jm6THaFb333blTV0KQ012","title":"社員が友人を誘えない原因とは？具体的な解決策と導入フロー","path":"/insight/referral/1805","publishedAt":"2025-01-31T14:46+09:00","tag":[{"slug":"referral_activation"},{"slug":"failure_prevention"},{"slug":"referral_barrier"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/Fb2zDOAntvsSqGyEtH8FA/d34e05251838517192c136b48a8d643a/1805_cover.png?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"8dad8e14-02e6-5eb8-bb0d-6af6a12a15b3","contentful_id":"4yO3UYE9SOFZkFcpyFsf9q","title":"スタートアップ・ベンチャーにはリファラル採用がおすすめ｜成功のポイントを解説","path":"/insight/referral/4120","publishedAt":"2025-01-31T13:27+09:00","tag":[{"slug":"smb_startup"},{"slug":"basics"},{"slug":"success_stories"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/15BHzD2r2llthtO3K3tdHc/0acc67239d98440f546b2ad2f9ce21c3/insight_0511_eyecatch.jpg?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"fdf9a85d-f8be-5332-af68-fe0ba53be1c8","contentful_id":"7ryfCVhLbm8AiKPTxwRA4h","title":"もっと紹介できる知人がいるはず！『記憶の宮殿』メモリーパレスを本気でやってみた","path":"/insight/referral/1727","publishedAt":"2025-01-29T13:23+09:00","tag":[{"slug":"memory_palace"},{"slug":"referral_activation"},{"slug":"passive_talent_pool"},{"slug":"glossary"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/5UrW3BSvkyVyToDhOwsIOL/da0ba8497feb16e0811285257c773490/1727.png?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"44d14611-8d51-598d-bb60-2033e2ca8132","contentful_id":"3aasH6yphIe4IB9fDYlpvD","title":"メモリーパレスとは？記憶の宮殿と呼ばれるメモリーパレスのやり方を紹介","path":"/insight/referral/1659","publishedAt":"2025-01-29T12:59+09:00","tag":[{"slug":"basics"},{"slug":"passive_talent_pool"},{"slug":"glossary"},{"slug":"memory_palace"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/MYNiyaMaO1YtRMoU02tGW/c8e7aa71b9c0cd867490469a6d0d6bac/memory_palace_technique_guide.jpg?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"9cfe8ea9-c882-59ad-b3a7-e207e89d2a47","contentful_id":"5F5xZ36xQOlBFt1UsA52nx","title":"採用工数を劇的に減らす！ 効率的な採用チャネル活用術","path":"/insight/5008","publishedAt":"2025-01-28T09:00+09:00","tag":[{"slug":"channel_comparison"},{"slug":"cost_reduction"},{"slug":"rpo"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/2AmkCoD6zL89mZUQytC1bp/fe74067d244fa5726b35c0a2854e55e0/5006.png?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"9abca546-fb73-5349-a947-4a70522bed1a","contentful_id":"7mcTQIAc0LyFFT5XgdDlyk","title":"オンボーディングとは？意味・ビジネスでの導入事例・メリットを紹介","path":"/insight/engagement/2003","publishedAt":"2025-01-25T16:18+09:00","tag":[{"slug":"retention"},{"slug":"organizational_development"},{"slug":"glossary"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/5qMUHvvVfrAaC1JRdsTVsc/68f5345cbead440ed4f358e71daca753/________________________________.png?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"cca4c67c-6043-5817-bb69-250fbccde514","contentful_id":"3qHD4EB0JQAODXHcJFxnZY","title":"ピアボーナスとは？制度の仕組みや失敗しない運用のコツを解説","path":"/insight/engagement/1998","publishedAt":"2025-01-25T15:56+09:00","tag":[{"slug":"hr_system"},{"slug":"engagement"},{"slug":"program_design"},{"slug":"glossary"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/6frk9CXf57SjVNAC1HZst3/10b2d5066953bf332dd32b91f94b3075/_____________________________.jpg?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"f72db21e-ca36-5b61-bda5-ed3c776468e8","contentful_id":"1ilcnEpATtrAzBG3nXSZDN","title":"OKRとは？OKRの具体例・企業の導入事例・KPIとの違いを解説","path":"/insight/engagement/1989","publishedAt":"2025-01-23T16:46+09:00","tag":[{"slug":"hr_system"},{"slug":"organizational_development"},{"slug":"data_kpi"},{"slug":"glossary"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/WtkclunRsCiOdyRkVuLlX/b679ca01cc9cf479445174c738ab1db3/OKR___OKR_____________KPI_______.png?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"4ee9aaa9-3863-5422-bb15-fe22b76f0df6","contentful_id":"78Zsm9QK1SZRFAAmrurSfi","title":"360度評価とは？メリット・デメリットや効果的な運用方法をご紹介","path":"/insight/engagement/1983","publishedAt":"2025-01-22T19:38+09:00","tag":[{"slug":"hr_system"},{"slug":"organizational_development"},{"slug":"failure_prevention"},{"slug":"glossary"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/1PHO8EitRjHsAnJuljoLq9/d3e0a5c5d91fbc046c3d9dc2e2d9f5a2/360_____________________________.png?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"31ecf786-3c34-5aed-8c02-47fcd3807455","contentful_id":"3vObKs9kl7dkqokOJrowTO","title":"ホラクラシー組織とは？ティール組織との違いとメリット・デメリットを解説","path":"/insight/engagement/1974","publishedAt":"2025-01-21T22:07+09:00","tag":[{"slug":"organizational_development"},{"slug":"hr_system"},{"slug":"basics"},{"slug":"glossary"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/131PZNwp5XkypHsdBIZxY9/c62308200973f9c01b59eec9e65820b5/___________________________________.png?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"202288e1-3db6-5b93-8f14-694081255a51","contentful_id":"9Lc1e4Yu7So6ylKRQgMoM","title":"中途採用が難しいのはなぜ？4つの失敗例や成功のコツなど解説","path":"/insight/5005","publishedAt":"2025-01-20T13:00+09:00","tag":[{"slug":"mid_career"},{"slug":"failure_prevention"},{"slug":"channel_comparison"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/7vr83xPsRfh6NsiCHPmFfn/9919165723bfd4bf5b6b217d82fdd79c/_____________4_______________.png?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"e6315e01-53e1-57c1-bfc1-767aa508c862","contentful_id":"HmAV21DzCI9KFolMCnSiq","title":"ティール組織とは？ティール組織の特徴と重要な3つのポイントを解説！","path":"/insight/engagement/1967","publishedAt":"2025-01-19T21:14+09:00","tag":[{"slug":"organizational_development"},{"slug":"basics"},{"slug":"engagement"},{"slug":"glossary"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/3m6bpqWfSocSRTTJKRzBkw/ea16e2b06b4b7f7e890d686df58b9888/________________________3__________.png?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"4399507e-a2e5-5849-8288-4023fa341a1d","contentful_id":"4RdIwn5RnYEAYj0R35Fm5p","title":"従業員エンゲージメントとは？高めるためのポイントと事例を紹介","path":"/insight/engagement/1204","publishedAt":"2025-01-19T11:03+09:00","tag":[{"slug":"engagement"},{"slug":"organizational_development"},{"slug":"success_stories"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/3I6xaW6jWU2ubgbrPSHIW9/9fbe62c48904cc34d537bccc4713681e/1204.png?w=767&q=50","aspectRatio":1.9047619047619047}}}},{"node":{"id":"c229482c-353b-5283-ba6f-12ba7287dddd","contentful_id":"2IA3YhvYzp7h0NxRzSCbZ1","title":"中途採用の単価相場は？採用コストの計算や軽減方法など解説","path":"/insight/5004","publishedAt":"2024-12-26T09:00+09:00","tag":[{"slug":"mid_career"},{"slug":"cost_reduction"},{"slug":"survey_data"}],"cover":{"fluid":{"src":"//images.ctfassets.net/yohcqg3zmxe0/7wd1fUinA4JZRm7z1l95br/4a3fb22be89a47d9afb11731356bf132/____________________________.png?w=767&q=50","aspectRatio":1.9047619047619047}}}}]}},"pageContext":{"contentfulId":"NeqlUKSyC7xGh8pyCmB5E","categoryIds":["4ab7gMYoEKz56I6BZXwxPL"],"tagSlugs":["recruitment_marketing","hr_trends","passive_talent_pool","glossary"]}},
    "staticQueryHashes": ["294233729","3458378529","3886092311","4059687466"]}